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SALT LAKE CITY, UT -- Dec. 1, 2011 -- DrivingSales announced today that it has acquired consulting, training and research company Revenue Guru. As part of the acquisition, Revenue Guru founder and veteran automotive digital marketing expert Dennis Galbraith will join DrivingSales to lead and develop its research and data division.
"Without question, Dennis Galbraith is one of the leading marketing thinkers and analysts in our industry and, along with Revenue Guru, brings further depth and breadth to our training and business intelligence initiatives," said DrivingSales CEO and Founder Jared Hamilton. "No one understands marketing data research better, has a clearer view of trends (before they unfold), or knows how to drive traffic better than Dennis. That, coupled with his uncompromising integrity and commitment to dealers, will ensure that our research and data initiatives lead the industry in delivering unbiased actionable business intelligence for Tier 3 retailers."
Hamilton noted that the acquisition of Revenue Guru is part of DrivingSales' ongoing mission to expedite and improve information flow to car dealers in a digital universe that moves at the speed of light.
Founded in 2009, Revenue Guru provides consulting, research and interactive training programs for dealer groups, manufacturers, and vendors and is guided by Galbraith's over 11 years of experience at the center of automotive digital marketing, including tenures running the automotive internet division at J.D. Power and Associates and as Vice President of Advertising Products and Training at Cars.com.
"I am proud to join a company driven by a passion for helping dealers, by a belief in the power of data and research to drive informed and profitable decisions and, importantly, a company that doesn't wait for the market to move but seeks to move the market," said Galbraith. "Marketing at the Tier 3 level has long needed a research organization dedicated to it -- one that can go beyond opinions and deliver the hard facts and actionable solutions from an unbiased platform. The time has come, and DrivingSales is that organization -- I cannot wait to start delivering on its promise!"
In addition to his tenure at J.D. Power and Associates and Cars.com, Galbraith has taught marketing for NADA Academy and is widely known for his dynamic speeches and videos as well as his informative writing. Galbraith served the auto industry through the 1990s as the owner of Dennis Galbraith Marketing Services and taught marketing at the graduate and undergraduate level for Embry-Riddle Aeronautical University.
DrivingSales is the auto industry's fastest-growing, most influential trade media property focused on delivering actionable profit-building information and business intelligence to auto retailers and industry professionals. Approximately, one in every four dealerships in the United States has a registered member in the DrivingSales community.
DrivingSales' information network includes flagship property DrivingSales.com (www.drivingsales.com), the world's largest car dealer social network; DrivingSalesTV (www.drivingsalestv.com), an interactive web channel which helps car dealers and auto professionals keep tabs on their industry and emerging technologies 24/7; DrivingSales University, an on-demand training platform where dealerships learn the latest web strategies from top e-commerce experts; DrivingSales Executive Summit (DSES) the industry's leading conference where progressive dealers collaborate and learn from world renowned experts, and DrivingSales Dealership Innovation Guide, a quarterly free publication featuring case studies of the industry's most innovative dealerships, solutions and best practices.
DrivingSales encourages innovation and excellence in the industry with its annual Dealer Satisfaction and Innovation Cup Awards, whose winners are determined solely by the dealer community. Founded by Jared Hamilton, a third generation car dealer, DrivingSales won a "Top 25 Under Five" award from the Utah Valley Entrepreneurial Forum (UVEF), was named a 2011 Fast 50 "Emerging Eight" company by Utah Business magazine, and received an Interactive Media Award (IMA) in 2011 for Outstanding Achievement in the 'Automobile' website category. Additionally, DrivingSales was named one of ten social media gambits for 2009 by Automotive News and one of the Top 10 Companies to Watch in 2010 by Auto Success Magazine.
DrivingSales Media Relations:
Angela Jacobson (firstname.lastname@example.org), mWEBB Communications, 714.454.8776