Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Industry Press Releases

Industry Press Releases Industry Press Releases

Exclusive Blog Posts

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Tips for Leaving a Voicemail

Tips for Leaving a Voicemail

The Voicemail So you receive an internet lead and you call and they don't answer...now what? We leave a message right? Let's say the customer in…

How to Maintain your Car (Maintenance that every Car Needs)

How to Maintain your Car (Maintenance that every Car Needs)

People will purchase a car with much significance. But, car maintaining schedule is fixed by very few. There are many parts in a car. So, regular maintenan…

Keeping the In-Person Touch While Selling Cars in the Digital Age

Keeping the In-Person Touch While Selling Cars in the Digital Age

  For better or worse, the internet has become an indispensable appendage in our every day lives. Many of us would rather spend every minute glued …

Carter West Public Relations Launches Social Media Division, Offering Integrated Solutions for Retail Automotive Vendors

 

Clearwater, FL – January 16, 2011 Carter West Public Relations, the nation’s leading agency specializing in the retail automotive technology industry, announced today the official launch of its social media division. Integrated public relations and social media solutions have been proven to greatly increase the effectiveness of clients’ marketing communications strategies, maximize web exposure, increase brand awareness and drive more traffic to client web sites.

 

“The social media strategies we have implemented for our clients have opened up new channels of communication for them and have been very well received,” said Sara Callahan, President of Carter West. “The results have made clear that an integrated public relations and social media approach takes a company’s exposure to a new level, enabling them to reach and engage with a very targeted audience.”

 

The launch of the new social media division is the culmination of more than a year’s worth of trials that have implemented social media strategies into current public relations programs. “Carter West PR has increased our web presence and we are looking forward to seeing the ROI of a full-service social media program with them in 2012,” says Phil DuPree, President of AutoUSA Internet Sales Solutions. “In the past year it’s become clear that as more dealership employees are growing comfortable with the various social media platforms, they are using them to research, find reviews of, and interact with vendors.”

 

Carter West’s social media services include establishing and building presence on well-known platforms including Facebook, Twitter, YouTube, client blogs and automotive-specific social networking sites. Carter West’s social media team provides full-service solutions including content creation, engagement campaigns, comment marketing, video production, design and advertising, reputation management and ROI reporting/analytics. All social media strategies are custom designed to each client’s preferences and specific marketing goals, and are offered as part of an integrated public relations program.

In a recent survey conducted by Carter West PR, 159 dealership management personnel responded to social media related questions (55% owners and general managers, and 45% a mix of other management positions including controllers and CIOs, dealer principals, service and parts managers, and sales managers). Survey results indicate that a growing number of dealership management personnel are turning to auto social networking sites as a primary source of information and news on products and services. In addition, more than 81% of respondents maintain a Facebook profile, and of those, 29% said they use Facebook to interact with vendors. 44% have a Linked In profile and 17% have a Twitter profile. The survey also highlighted the growing usage of social media by dealerships, with 79% of respondents reporting they have a social media program in place.

 

For more information about Carter West social media programs visit www.carterwestpr.com or call 727-288-2159.

 

About Carter West PR

 

Founded in 1990, Carter West Public Relations is a results-driven agency specializing in the retail automotive and technology fields. The firm offers integrated, creative and highly effective public relations and social media solutions that help clients’ achieve their marketing communications goals and expand market share.

 

More than 25 years of expertise and experience have made Carter West the leading public relations firm in retail automotive, having successfully represented dozens of companies in the industry. Many of its clients are long-term customers that recognize and appreciate the firms’ high level of dedication, personal service and responsiveness. Nobody knows the industry and can drive results like Carter West.

 

For more information, visit www.carterwestpr.com or call 727-288-2159; also “Like” Carter West on www.facebook.com/CarterWestPR and follow on www.twitter.com/CarterWestPR or connect on www.linkedin.com/in/saracallahan

 

 

 Unlock all of the community & features  Join Now