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Industry Press Releases

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GM Approves Naked Lime Marketing for Web, Marketing, and Advertising Solutions

GM Approves Naked Lime Marketing for Web, Marketing, and Advertising Solutions under GM’s in-Market Retail Turnkey Program

Participating dealerships can use matching funds from GM to offset costs associated with eligible marketing and advertising services from Naked Lime

Kettering, Ohio – Jan. 17, 2012 – Naked Lime Marketing today announced that it has been approved by General Motors (GM) to provide marketing, advertising, and web solutions to GM dealerships across the U.S. under GM’s matching funds advertising and marketing program. More than 90 percent of GM’s 4,300 dealerships participate in the program in which GM reimburses dealerships for a portion of eligible local advertising and marketing costs incurred from approved vendors.

GM has approved certain Naked Lime product offerings for reimbursement under GM’s iMR (In-Market Retail) Turnkey Program.

The approved Naked Lime Marketing portfolio of products and services for dealerships includes:

  • Full-service advertising solutions, including advertising production and media services.
  • A complete array of web services, including search engine optimization (SEO), social media, paid search, and online reputation management.
  •, an Internet marketing channel designed to offer dealerships another channel to market their new and used vehicle inventories to consumers.

These Naked Lime products and services are available to GM dealerships regardless of the dealership management system provider, website host, or other products and services the dealership may be using. 

“Everyone at Naked Lime Marketing is proud of the results we’ve delivered to our automotive customers and the recognition to be included in GM’s co-op marketing programs for their dealerships,” said Trey Hiers, the chief marketing officer at Naked Lime Marketing. “Our focus for dealerships is geared toward reaching and attracting customers, generating leads for new customers, and coordinating messages across different channels. That focus complements the intent of GM’s marketing programs, and we look forward to working with GM dealerships to deliver measurable results with our products and services.”

Naked Lime Marketing is a new brand that brings together a set of established web, advertising, and digital marketing solutions and services with proven track records in serving automotive retailers. 

Naked Lime Marketing covers every aspect of a dealership’s retail marketing, advertising, and web strategy, whether reaching consumers through traditional marketing and advertising channels or through newer digital channels that range from web and SEO to social media and reputation management. 

Hiers concluded:  “The products and services from Naked Lime can change dramatically how dealerships fulfill their marketing and advertising strategies and how consumers experience a dealership. We believe that’s a powerful combination that can lead to better business results for GM dealers.”

The Naked Lime brand launched officially during the 11th Digital Dealer Conference & Exposition in Las Vegas in October 2011.

Naked Lime Marketing will be in booth 2122 at the 2012 National Automobile Dealers Association show in Las Vegas.

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About Naked Lime Marketing

Naked Lime’s Naked Truth: Deliver bold and innovative full-service marketing, advertising, and web solutions and services that help automotive dealers turn the heads of consumers and inspire consumer loyalty at every point in the retail process. Connect with Naked Lime Marketing on the Web:, Facebook:, or Twitter:


Tom Schwartz

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