Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Industry Press Releases

Industry Press Releases Industry Press Releases

Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…

GM Approves Naked Lime Marketing for Web, Marketing, and Advertising Solutions

GM Approves Naked Lime Marketing for Web, Marketing, and Advertising Solutions under GM’s in-Market Retail Turnkey Program

Participating dealerships can use matching funds from GM to offset costs associated with eligible marketing and advertising services from Naked Lime

Kettering, Ohio – Jan. 17, 2012 – Naked Lime Marketing today announced that it has been approved by General Motors (GM) to provide marketing, advertising, and web solutions to GM dealerships across the U.S. under GM’s matching funds advertising and marketing program. More than 90 percent of GM’s 4,300 dealerships participate in the program in which GM reimburses dealerships for a portion of eligible local advertising and marketing costs incurred from approved vendors.

GM has approved certain Naked Lime product offerings for reimbursement under GM’s iMR (In-Market Retail) Turnkey Program.

The approved Naked Lime Marketing portfolio of products and services for dealerships includes:

  • Full-service advertising solutions, including advertising production and media services.
  • A complete array of web services, including search engine optimization (SEO), social media, paid search, and online reputation management.
  • CarLocate.com, an Internet marketing channel designed to offer dealerships another channel to market their new and used vehicle inventories to consumers.

These Naked Lime products and services are available to GM dealerships regardless of the dealership management system provider, website host, or other products and services the dealership may be using. 

“Everyone at Naked Lime Marketing is proud of the results we’ve delivered to our automotive customers and the recognition to be included in GM’s co-op marketing programs for their dealerships,” said Trey Hiers, the chief marketing officer at Naked Lime Marketing. “Our focus for dealerships is geared toward reaching and attracting customers, generating leads for new customers, and coordinating messages across different channels. That focus complements the intent of GM’s marketing programs, and we look forward to working with GM dealerships to deliver measurable results with our products and services.”

Naked Lime Marketing is a new brand that brings together a set of established web, advertising, and digital marketing solutions and services with proven track records in serving automotive retailers. 

Naked Lime Marketing covers every aspect of a dealership’s retail marketing, advertising, and web strategy, whether reaching consumers through traditional marketing and advertising channels or through newer digital channels that range from web and SEO to social media and reputation management. 

Hiers concluded:  “The products and services from Naked Lime can change dramatically how dealerships fulfill their marketing and advertising strategies and how consumers experience a dealership. We believe that’s a powerful combination that can lead to better business results for GM dealers.”

The Naked Lime brand launched officially during the 11th Digital Dealer Conference & Exposition in Las Vegas in October 2011.

Naked Lime Marketing will be in booth 2122 at the 2012 National Automobile Dealers Association show in Las Vegas.

# # #

About Naked Lime Marketing

Naked Lime’s Naked Truth: Deliver bold and innovative full-service marketing, advertising, and web solutions and services that help automotive dealers turn the heads of consumers and inspire consumer loyalty at every point in the retail process. Connect with Naked Lime Marketing on the Web: www.nakedlime.com, Facebook: www.facebook.com/nkdlime, or Twitter: www.twitter.com/nkdlime.

Contact:

Tom Schwartz
937.269.9569
Media@NakedLime.com

 Unlock all of the community & features  Join Now