Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
Houston, Texas, January 24, 2012 -- Many automotive vendors and independent third party marketers have built their business model around sharing/selling auto dealers’ customer information. CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced that the company has not, and will not, share, sell or trade any auto dealers private customer data, short of a government subpoena, or with the dealer’s consent. CAR-Research XRM guarantees that all auto dealers’ data is safe and will only be used (in conjunction with the dealership’s efforts) to help that dealership sell more cars. CAR-Research XRM will be exhibiting at the 2012 NADA & ATD Convention and Expo in Las Vegas, NV, February 3-6 at Booth # 3801
CAR-Research made an announcement to this effect in an open letter to dealers this week. For full text of letter see http://www.car-research.com/data_safeguard_guarantee.asp
According to Keith Shetterly, E-Commerce Director at DeMontrond Auto Group, CAR-Research is the first to take such a strong public stand on this issue, “CAR- Research XRM, a notable CRM company, has taken an EXTREMELY strong dealer-protective and data-protective stance--essentially, they're first to take a strong public stand that they do NOT share your data with anyone and only use the data as a dealer directs. No selling of data! No remarketing to your customers! No condescension! On a dealer’s side right out of the gate for years now and still going forward, this is wonderful,” Shetterly said.
Speaking out on the issue in an open letter to dealers, Patrick Kelly, President and COO of CAR-Research XRM stated, “Dealerships across the country have unwittingly allowed access to their customers' most sensitive information, including but not limited to: Name, address, email, VIN, contract rate and term, as well as aftermarket products purchased. These Trojan Horse tactics are a direct assault upon the dealership’s customer base and ultimately the Blue-sky of their franchises. We challenge dealers to take immediate action and review their existing agreements with any vendor with access to their customer information. Question their relationship with any CRM company, Inventory Management company or Third Party Lead Provider that states they have the authority to aggregate, share or sell that dealer’s information to an affiliate or third party!” For full text of this letter visit: http://www.car-research.com/data_safeguard_guarantee.asp
CAR-Research has developed a proven singular solution that helps an auto dealership run more effectively and proficiently. It is a web-based, comprehensive CRM solution that helps increase revenue from sales and service, improve customer satisfaction index (CSI) and service satisfaction index (SSI), and boost the dealership’s gross profit. A dealership can consolidate all its departments into a manageable solution that delivers value through proven processes at every stage of the customer life cycle. For more information call begin_of_the_skype_highlighting 888-865-6998 visit: www.CARResearchXRM.com or drop by Booth # 3801 at the 2012 NADA & ATD Convention and Expo in Las Vegas, NV, February 3-6.
# # # # #
CAR-Research XRM has leveraged its thorough knowledge of the automotive industry to develop a proven singular solution that helps run any dealership more effectively and proficiently. CAR-Interactive is a web-based, comprehensive CRM solution that helps increase revenue from sales and service, improve customer satisfaction index (CSI) and service satisfaction index (SSI), and boost a dealership’s gross profit. A dealership can consolidate all departments in the dealership into a manageable solution that delivers value through proven processes at every stage of the customer life cycle. CAR-Research also includes robust features such as Internet Lead Manager (ILM), Showroom Control Manager, Business Development Center (BDC), Auto-Trade, Database Solution, and Reporting modules to help enhance the customer experience while increasing revenue-generating opportunities and improving staff accountability and production. Additional information is available at www.CARResearchXRM.com