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Industry Press Releases

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Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Naked Lime Marketing Adds E-Newsletter Service

KETTERING, Ohio – Feb. 4, 2012Naked Lime Marketing today announced a new selection in its full-service portfolio of marketing, advertising, and web solutions for dealerships: Naked Lime Marketing eNewsletters, which is a professional, fully managed electronic newsletter (e-newsletter) service. Targeted, custom-branded e-newsletters are one more digital marketing tool proven to help dealers increase customer loyalty and revenue.

Naked Lime Marketing eNewsletters are designed to complement a dealer’s branding and are published monthly in an easy-to-read, easy-to-navigate HTML format. Each eNewsletter contains a number of automotive and lifestyle articles, vehicle profiles, buying and service tips, and dealer promotions. Call-to-action links help drive traffic to the dealer’s website and social bookmarking tools allow readers to easily share the content with others.

“E-newsletters are an effective way for dealerships to stay ‘top of mind’ with customers and prospects without making a direct sales pitch,” said Trey Hiers, who oversees marketing at Naked Lime. “At the same time, producing and distributing an e-newsletter can be a daunting task for dealers who don’t already have the resources or technology in place. That’s where Naked Lime Marketing can help. Our marketing analysts work with dealers to create, publish, and distribute their e-newsletter with the right content that reaches the right customers at the right time. We make the entire process simple and more efficient for dealers.”

Dealers who use the Naked Lime eNewsletter service are able to measure results generated by their e-newsletters, including sales leads and customer and prospect retention rates.

The Naked Lime Marketing eNewsletter service is offered in partnership with IMN, a digital marketing company that delivers branded newsletters and content for more than 4,000 organizations worldwide. (www.imninc.com)

About Naked Lime Marketing

Naked Lime’s Naked Truth: Deliver bold and innovative full-service marketing, advertising, and web solutions and services that help automotive dealers turn the heads of consumers and inspire consumer loyalty at every point in the retail process. Connect with Naked Lime Marketing on the Web: www.nakedlime.com, Facebook: www.facebook.com/nkdlime, or Twitter: www.twitter.com/nkdlime.

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