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NADA University Webinar Shows Dealers How to Earn an Extra $500 Per Car Sold

izmocars accessories sales experts provide key best practices for selling accessories successfully; seminar free to NADA members

San Francisco, CA - March 07, 2012- izmocars (, whose AOA product is the accessories sales solution ranked #1 by dealers at, will, in conjunction with NADA University, the education and training arm of the National Automobile Dealer Association (NADA), present a best practices webinar designed to help auto dealers earn an extra $500 per car sold with key best practices for successful accessories sales.

The 90-minute webinar “Increasing Accessory Revenue $500 Per Sale” will take place on Wednesday, March 14, 2012 at 1:00 pm Eastern time, and is open to dealers from across the country, free of charge.

In addition to providing proven strategies for generating an average of $500 in accessories revenue per car sold, the webinar will cover accessories sales processes and best practices, such as how to sustain a productive accessories department, how to use accessories to motivate dealership staff, and how to leverage accessories sales to create more loyal customers, plus much more.

Accessories sales represent a $38 billion market and an important area for dealerships seeking to diversify revenue. The majority of consumers prefer to buy accessories at the dealership, yet fewer than 5% are actually sold by dealers. However, dealerships who have cracked the code of selling accessories with the right processes in place, and effective use of technology, continue to generate solid profits from accessories sales. According to a recent report of 150 dealerships across the country, the average dealership utilizing these best practices generated over $260,000 in annual accessories sales -- in addition to pre-installed parts and options -- with an average of nearly $500 in accessories sales per vehicle sold, an average gross profit margin of 45%, and an after-commission net profit margin of 32.3%.

After participating in this webinar participants will be better able to:

  • Avoid common mistakes most dealers make in setting up the accessories department
  • Look out for the most important areas when drawing a plan to establish an accessory business within a dealership
  • Match best practices of other dealers who are consistently producing successful results
  • Set benchmarks for accessories-sales success

izmocars Vice President Sidney Haider, an automotive management professional with over 20 years of experience in retail, marketing, and business development, who has previously served as the GSM of Keyes Honda and as e-commerce director of Galpin Motors, Inc. will lead the webinar. He will be joined by izmocars Director of Strategic Partnerships Ken Luna.

“Dealers continue to face increasing pressures to hold gross on new vehicles in today’s competitive marketplace. The 38 billion dollar accessories market represents a natural opportunity for dealerships to increase profits,” said Sidney Haider. “We are confident that this webinar will provide valuable insight for those dealers who are ready to reap the many benefits of accessories sales.”

This educational presentation is offered through NADA University’s MarketINSIGHT webinar series, which focuses on industry trends and issues presented by industry experts. The webinar is open to everyone, at no cost. Attendees may join the event as it happens, which gives them the opportunity to participate and ask questions, or watch it on-demand at their convenience.

To register, please visit; event password: izmo.

1 AOA Auto Accessories 2012 Trend Report:

About izmocars
izmocars is a leading provider of Automotive Business Solutions including: Website and Online Marketing Solutions, Enterprise-level Automotive CRM, iConsult - Sales Performance Coaching and AddOnAuto - an In-Store Accessories Sales Solution.

izmocars is also the world's leader in Interactive Media Content for the automotive industry. Founded in 2002, izmocars services some of the most successful eDealers in the country.

izmocars is based in San Francisco, with offices in Long Beach, CA, Chattanooga, TN, Philadelphia, PA, and Brussels in Europe.

CONTACT: mWEBB Communications for izmocars, Angela Jacobson, +1-714-454-8776,

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