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10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

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Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

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My Most Important Client

Sometimes I’m asked by prospective clients where they would fall among my client priority. What they mean is how much time and focus can they expect from me given the budget being discussed?

This is a fair question. After all, no one wants to feel less important.

I would hope my clients rarely find me anything less than keen on serving them well and promptly.

However, I have recently recalibrated my client priorities. I must truly answer that question in a way I know I now must:

My most important client is my marriage.

Does that sound odd? Have you ever thought of your marriage as a client or customer -- or your golf game for that matter?

Here’s where I’m going with this:

Where we put our most focus, effort, resources, affection, care and time is what’s the most important to us. Most will agree with this, but mental assent alone is not heart obedience.

I am one of those men who believe the husband is to serve the wife as the wife services the husband. Briefly, it means you before me. It’s a surprising simple, practical and effective truth.

Making anything else of higher priority than this relationship with my wife is courting foolishness.

Invest in your number one client, your marriage --and you’ll navigate life much better whatever it – or business – throws your way.

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