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What to Expect as Driverless Cars Go Mainstream

What to Expect as Driverless Cars Go Mainstream

While the era of driverless vehicles is rapidly approaching, there is still a great deal of confusion and speculation regarding the full impact and the…

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

My Most Important Client

Sometimes I’m asked by prospective clients where they would fall among my client priority. What they mean is how much time and focus can they expect from me given the budget being discussed?

This is a fair question. After all, no one wants to feel less important.

I would hope my clients rarely find me anything less than keen on serving them well and promptly.

However, I have recently recalibrated my client priorities. I must truly answer that question in a way I know I now must:

My most important client is my marriage.

Does that sound odd? Have you ever thought of your marriage as a client or customer -- or your golf game for that matter?

Here’s where I’m going with this:

Where we put our most focus, effort, resources, affection, care and time is what’s the most important to us. Most will agree with this, but mental assent alone is not heart obedience.

I am one of those men who believe the husband is to serve the wife as the wife services the husband. Briefly, it means you before me. It’s a surprising simple, practical and effective truth.

Making anything else of higher priority than this relationship with my wife is courting foolishness.

Invest in your number one client, your marriage --and you’ll navigate life much better whatever it – or business – throws your way.

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