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Free webinar held March 27th at 2pm EDT topples industry myths currently driving service marketing strategies
Daytona Beach, FL– March 20, 2012 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, will host a free webinar with Automotive News on March 27th at 2pm EDT to reveal key findings from The Changing Service Loyalty Landscape white paper. The DMEa authored paper, the most comprehensive study of the auto service shopper (and the entire market) to date, topples industry myths and reveals data that could have a dramatic impact on the future of dealership service marketing strategies.
“Our number one goal in this webinar is to provide dealerships with foundational data that will help them refocus their service marketing away from costly misperceptions that have been dictating strategies and towards a new emphasis on the realities of today’s auto service shopper,” said Mike Martinez, DMEa’s Chief Marketing Officer, who will co-host the webinar with Doug Van Sach, DMEa’s VP of Strategy and Analytics. Peter Brown, Publisher of Automotive News will moderate the webinar.
The new research detailed in the webinar will reveal a hyper-competitive service market in serious flux, marked by a low rate (23%) of loyal auto service customers. Among the myths busted by these findings are 1) that independent service providers are dealerships’ biggest business threat (aftermarket chains are); and 2) that dealer loyalists spend more on service relative to those of other providers (independent and aftermarket loyalists spend and service more). The webinar will also introduce new findings from DMEautomotive’s forthcoming white paper, “Marketing Success in the Changing Service Loyalty Landscape”.
All attendees will automatically receive a free copy of The Changing Service Loyalty Landscape whitepaper, the first in a series of groundbreaking white papers to be released by DMEautomotive on the service market in 2012. Webinar registrants will also be the first to receive DMEautomotive’s soon-to-be-released Marketing Success in the Changing Service Loyalty Landscape.
For more information and to register for the webinar, click here
About DMEautomotive’s White Papers:
DMEautomotive’s Strategy & Analytics division’s reports are based on a recent survey of 4,000 U.S. vehicle owners. “The Changing Service Loyalty Landscape” (available for free on DMEautomotive.com) analyzes the decision-making process behind service center selection; consumer loyalty rates and demographics, and industry share-of-wallet realities for dealerships, independents and aftermarket chains. The second report (available in March 2012) analyzes shoppers’ communications preferences (by frequency, platform, and service outlet type), providing service businesses with outreach strategies that can better retain the “loyals,” while converting more of the “swing shoppers” and disloyalists.
DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealers to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.
DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data-driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Fla.
ABOUT AUTOMOTIVE NEWS
Based in Detroit, Automotive News has been the place for all the news that is happening among automotive retailers, suppliers and manufacturers since 1925. In addition to the 100% paid weekly print issue that is received by 60,000 subscribers, autonews.com is a vibrant Web site with more than four million page views monthly. It contains the day's breaking news and features two daily newscasts and webinars. Daily and weekly e-mails and breaking news alerts keep the industry's top executives up-to-date.
 Conducted 2011. All respondents were responsible for service-related decisions on their primary vehicles(s) and purchased auto service within the last year.