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Industry Press Releases

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The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

Next Automotive ZMOT Study Begins in April

PCG Digital Marketing (PCG), a multi-award-winning digital marketing firm has announced that April 24, 2012 will be the start of the 2012 Automotive ZMOT study. The first study in 2011 helped over 200 car dealers nationwide analyze, inspect and refine their digital marketing budgets.

The Zero Moment of Truth (ZMOT) is a concept introduced by author Jim Lecinski, in his book “Winning The Zero Moment of Truth”. Leciniski is a Google executive that studied consumer behavior and search data to create a powerful book that can be leveraged by automotive retailers.

Google research has shown that consumers shopping for a car are influenced by over 18 different online sources before they contact a dealership via phone, a lead form, or walk-in as a sign-up. This period of time is their Zero Moment of Truth.

Reputation Management is Key Focus of Automotive ZMOT

For car dealers, understanding the Automotive ZMOT means that their attention must be equally focused on what is displayed online about their dealership as well as how their physical showroom looks and operates.

The Automotive Zero Moment of Truth study will take member dealers through an educational process that will guide their marketing and budgeting decisions based on the Zero Moment of Truth concept. The study includes training materials, online workshops, and planning materials exclusively for car dealers on this topic. The study will consist of three live webinars and follow-up support for member dealers.

The dates of the study webinars are as follows:

  • April 24th
  • May 8th
  • May 24th

The first Automotive ZMOT study that was held in November 2011 sold out within hours. Dealers interested in participating are strongly encouraged to register immediately by visiting: http://www.automotivezeromomentoftruth.com .  

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