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Industry Press Releases

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Keeping the In-Person Touch While Selling Cars in the Digital Age

Keeping the In-Person Touch While Selling Cars in the Digital Age

  For better or worse, the internet has become an indispensable appendage in our every day lives. Many of us would rather spend every minute glued …

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

On day one of the 2018 CES Show, an enthusiastic crowd of 400+ media gathered at Mandalay Bay to hear Akio Toyoda’s vision of the future.  Akio …

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust is imperative as it offers the customer the peace of mind that they have made the right decision regarding the servicing of their vehicle. And while …

Is your SEO company interlinking?

Is your SEO company interlinking?

Adding relevant content just isn't enough.  As I have written many times SEO is so much more.  Interlinking is another part of the SEO&…

3 Biggest Mistakes as a Manager

3 Biggest Mistakes as a Manager

Becoming a Manager at 25 years old, only 3 years after accidentally stumbling into the Automotive Industry, created many challenges that were truly unexpec…

SOCIALDEALER and CAR-MERCIAL to publish case study results on use of Video and Social Media for Automotive Dealers

SOCIALDEALER and CAR-MERCIAL will be publishing the results of their joint case study on the use of video and social media, at the upcoming Digital Dealer Conference at the Rosen Shingle Resort in Orlando.

The viral potential of using video in social media has long been seen with the success of sites like YouTube, but many businesses do not realize that in addition to using video to start conversations and engage consumers, it also has powerful SEO benefits.

The case study examines the use of videos for automotive dealers as a means to increase search engine rankings and content engagement on social media sites such as Facebook and YouTube.

The study was conducted in 2011-2012, using data from SOCIALDEALER and CAR-MERCIAL’s client data combined with dealership’s website analytics.  The results make a powerful case for the increase in exposure a dealer can generate through the use of videos online.

“We added the ability to manage and upload videos to our platform last year because I could see the potential for dealers to use video in their social marketing,” says Joe Castle, CEO of SOCIALDEALER, “I can see those dealers who limit their content strategy to text and images will fall behind.”

Results of the study will be available at the Digital Dealer Conference on April 3-5, at the Rosen Shingle Creek Resort in Orlando.  Attendees can receive a copy of the study results by visiting either the CAR-MERCIAL or SOCIALDEALER booths.

“We are excited to get this information into the hands of auto dealers,” says AJ LeBlanc, Managing Partner at CAR-MERCIAL, “this shows results dealers can act on quickly to expand their presence online, for both their websites and their social pages.”

 

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