Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Industry Press Releases

Industry Press Releases Industry Press Releases

Exclusive Blog Posts

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

DealerRater Vice President of Sales Heather MacKinnon to Speak at Chicago DigitalCON May 9-10

 

Waltham, Mass. – April 30, 2012 - DealerRater, the world’s premier car dealer review web site, today announced that its vice president of sales, Heather MacKinnon, will be a featured speaker at Chicago DigitalCON, to be held at the Chicago Automobile Trade Association, May 9-10. MacKinnon’s presentation entitled, “The Do’s & Don’ts of Building and Leveraging an Online Reputation,” will be held Thursday, May 10th at 4:15 PM. Attendees will learn about the myths vs. the realities involving online reputation management and the “do’s and don’ts” of building credible, third-party reviews.

 “One in five consumers change their original dealership choice based on the reviews they read online, and reviews trump both dealer location and past dealer loyalty,” said MacKinnon. “Dealers know they need to pay attention to reviews, but what should they be doing to build more reviews and effectively leverage reviews to sell more cars?  This presentation will help you get back to the basics of building real, credible reviews for your dealership and your employees.”

Attendees will take back to their dealerships numerous valuable insights and tips, including:

• A broader understanding of the importance of an online reputation both at the dealership and employee levels, and the necessary steps to effectively monitor and build online reviews.

• Best practices for building real, credible reviews and how to recognize potential pitfalls in soliciting and building online reviews.

• Key tactics for monitoring reviews across the Web, ensuring a proper review mix, and focusing efforts on third-party review content that matters to customers and prospects.

• Strategies for leveraging online reviews to boost showroom traffic and sell more cars across the Web and in the showroom.

About DealerRater:

DealerRater was founded in 2002 as the first car dealer review website worldwide.  DealerRater is the world’s #1 online resource for anyone seeking third-party information on automobile dealerships.   DealerRater features more than 41,000 U.S. and Canadian car dealers, 650,000 consumer reviews and over 1,000,000 cars for sale.  DealerRater attracts more than 8 million consumers every year who visit the site to search for car dealerships, read current reviews, write their own descriptive reviews, and find car deals – all for free.  Car dealers are rated on the criteria of customer service, quality of work, friendliness, price and overall experience.  In addition, DealerRater offers qualified car dealers a Certified Dealer Program as an online reputation management tool, to help them grow their online presence and achieve higher SEO rankings across the Web.  Today, more than 4,300 dealers are members of DealerRater’s Certified Dealer Program.  For more information, visit www.DealerRater.com or call 800-266-9455. 

 

 Unlock all of the community & features  Join Now