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Most Comprehensive Online Reputation Management & Social Monitoring Platform for Auto Dealers Hits the Market
WALTHAM, Mass. - May 2, 2012 - DealerRater®, the world’s premier car dealer review web site, today announced national availability of its new comprehensive online reputation and social monitoring platform, 360Certified™. The premium platform is now available to new dealership customers as well as an upgrade for existing Certified Dealers.
360Certified is the premium level of DealerRater’s popular Certified Dealer Program. In addition to the full suite of review-gathering and leveraging tools, 360Certified offers car dealerships a comprehensive online reputation and social monitoring platform. The new 360Certified expanded tool kit, featuring DealerRater’s proprietary 360 Dashboard, enables car dealers to efficiently monitor reviews across the Web, improve their dealership’s online visibility for potential customers, and better track and promote their efforts on social media sites. 360Certified also automates the gathering and filtering of consumer sentiment from across the Web allowing dealers to focus on promoting quality customer service and building a superior reputation.
“In the few short weeks we have been using 360Certified, we have been able to increase our visibility and organize our online presence in a convenient and intuitive way. It’s incredibly helpful to have a tool that is able to give us daily insight into the effectiveness of our SEO and reputation management efforts,” said Liz Kelly, e-Commerce Director at Suntrup Automotive Group. “We love the reporting capabilities that are complex, yet delivered in easy-to-consume visuals. This product really helps cut through the muck to give us the information we need to compete in an intense digital market.”
DealerRater’s 360 Dashboard provides dealers with a complete snapshot of the dealership’s online reputation, Web visibility and social media efforts. This single dashboard view enables a quick and comprehensive examination of all of the relevant and critical components for maintaining a positive and profitable online presence. 360Certified has an all-inclusive set of features and drill-down functionality so dealers can save time while ensuring a positive online presence.
DealerRater’s 360Certified platform enables dealerships to:
· Monitor reviews across all major third-party review sites
· Share positive reviews across major social media sites
· Monitor online conversations about the dealership in blogs, news sites, and social media outlets
· Track dealer visibility across major review sites, search engines and directory pages
· View consumer sentiment (positive/negative) on the dealership
· Determine online “share of voice” in search engine results as compared to competitors
· Rely on executive reporting and email alerts to measure the dealership’s online visibility, review mix and social media progress
“360Certified represents the most complete online reputation and social media monitoring platform in the dealer market, allowing dealerships to take full control of their online reputation,” said Chip Grueter, president at DealerRater. “The initial response to our exclusive product preview has been overwhelmingly positive and demonstrates the true need for such a solution in the marketplace.”
A customized product demo can be arranged for prospective or existing dealer partners by contacting DealerRater at 800-266-9455.
DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world’s #1 online resource for anyone seeking third-party information on automobile dealerships. DealerRater features more than 41,000 U.S. and Canadian car dealers, 700,000 consumer reviews and over 1,000,000 cars for sale. DealerRater attracts more than 8 million consumers every year who visit the site to search for car dealerships, read current reviews, write their own descriptive reviews, and find car deals – all for free. Car dealers are rated on the criteria of customer service, quality of work, friendliness, price and overall experience. In addition, DealerRater offers qualified car dealers a Certified Dealer Program as an online reputation management tool for car dealers, to help them grow their online presence and achieve higher SEO rankings across the Web. Today, more than 4,300 dealers are members of DealerRater’s Certified Dealer Program. For more information, visit www.DealerRater.com or call 800-266-9455.