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Haystack Digital Marketing Forms Strategic Alliance with ActivEngage, Inc.

June 26th,2012.

Today, Haystack Digital Marketing , one of the nation’s largest full-service advertising agencies and audio visual production company for the retail automotive industry announced its strategic alliance with ActivEngage,Inc., the automotive industry's premium live chat and real-time business intelligence solution,  “We’ve done a lot of work with ActivEngage over the years, and ActivEngage is one of the best in the industry. By putting our products together, our customers will receive exponential benefits. The integration allows us to show the value of the traffic of our tool brings to the site and the conversion and leads that ActivEngage can bring. Basically, two heads are better than one.” Duncan Scarry said about the alliance.

ActivEngage's live chat technology enables dealers to gain valuable, real-time business intelligence and shopper insights,

such as geo-location and shopping history, to better meet customer needs and drive intelligent, guided, helpful conversations that turn website traffic into targeted leads. Haystack digital marketing solution  is the leading provider of digital marketing services to the automotive industry. Haystak's products and services are used by hundreds of automobile dealerships in North America and Europe including numerous publicly traded groups and Automotive News Top 125 Dealership Groups. Haystak Digital Marketing is a recognized leader in the digital marketing industry, being named an Adwords Premier SMB Partner by Google and a Microsoft Advertising Authorized Reseller.

“Our mutual customers will greatly benefit as both companies are led by automotive experts and have a deep understanding of dealers’ needs. We will work together to continue to provide products and solutions which help dealers overcome issues they are currently facing.” added Eric Schlesinger, Director of Sales at ActivEngage.

The value of an alliance between Haystack Digital Marketing and ActivEngage was clearly seen at Digital Dealer 12 when the two companies sponsored a client event at Blue Martini during the conference. The after party was such a hit for both customer bases, Haystack Digital Marketing and ActivEngage started talks of defining a strategic alliance that would greatly benefit both their mutual and future customers.

About Activengage, Inc.:

ActivEngage is the most trusted automotive chat vendor in the industry. We have built a strong reputation on our ability to successfully manage chats and our proprietary chat and real-time business intelligence software was created to meet the specific needs of dealerships. The essential person-to-person meet & greet dealers require at the physical showroom is now possible on the dealership website through ActivEngage. Proactive website engagement decreases abandonment rates and increases website lead generation with the thousands of visitors the average dealership receives each month. ActivEngage provides dealerships with the ability to engage with the 80% of automotive consumers who conduct part of their vehicle shopping process online, since live chat is the only technology that allows dealers to start building a personal relationship with their website shoppers from the moment they hit the website.  Having taken over a million chats on behalf of our customers, ActivEngage has developed the best and most effective way to communicate with online shoppers. ActivEngage offers three tiers of service to ensure all website visitors' experiences are enjoyable and uncomplicated, thereby increasing the value of dealership websites through better lead generation.

 

About Haystack Digital Marketing:
Haystak Digital Marketing is the leading provider of digital marketing services to the automotive industry. Haystak's products and services are used by hundreds of automobile dealerships in North America and Europe including numerous publicly traded groups and Automotive News Top 125 Dealership Groups. Haystak Digital Marketing is a recognized leader in the digital marketing industry, being named an Adwords Premier SMB Partner by Google and a Microsoft Advertising Authorized Reseller. The company has offices in Fort Myers, Florida, Chicago, Illinois and Denver, Colorado.

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