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DMEautomotive Gains ‘Plus Ups’ Certification for GM’s Customer Sales and Service Retention (CSSR) Program

Participating dealers can now use iMR matching funds for customer journey service marketing programs; Service CSI and notification programs eligible for iMR Parts dollars


Daytona Beach, FL – July 25, 2012 DMEautomotive (DMEa), the industry leader in science-based, results-driven automotive marketing, today announced that five of its leading sales and service marketing programs have been approved for General Motors (GM) CSSR ‘Plus Ups’ Certification. 

Effective immediately, thousands of GM dealers are now eligible to receive iMR Sales Matching funds and/or Parts funds for these important loyalty, service marketing and customer retention programs that cover the gamut of a dealership’s service and sales communications needs.

“We are delighted to further strengthen our relationship with General Motors and their dealers. Our certification by GM for the CSSR Plus Ups’ program is a significant step forward as we continue to work with GM on developing a long term relationship,” said Mike Walther, president of DMEautomotive. “Having a robust service marketing and loyalty program has never been more critical for dealerships: Americans are holding onto their vehicles for record lengths of time, the $215 billion+ service market is projected to grow another 15% by 2015[1] and service now represents 46.5% of dealer profits. Access to DMEautomotive programs means GM dealerships will have the right set of tools to help them successfully combat low service loyalty rates and new market challenges -- and win more customers, more car sales and increased loyalty and retention.”

The set of products and services certified by GM were chosen by DMEautomotive specifically to provide value-added solutions to supplement the current GM CSSR program and give GM dealers the full breadth of services they need to drive revenue and retention. The DMEautomotive programs included in the GM CSSR Plus Ups Certification program are:


Eligible for IMR Sales Match Funds Advertising

Customer Journey - Sales: Completely automated and customized multi-channel communications program that generates increased unit sales and higher ROI. Targeting the 5+ year old VIN segments of the dealer’s database with offers to purchase a vehicle and/or F&I products, as well as targeting all GM VINs to repurchase, trade-in, or renew a lease.

Customer Journey– Service: Multi-channel communications program that is proven to lift Customer Pay Repair Orders (RO), as well as dollars per RO, resulting in higher ROI. Targeting GM VINs older than 5 years with retention strategies, including service reminders, reactivation, declined recommendations, and lost customer communications.

Sales Conquest Mail Campaigns: Turnkey marketing program that drives additional sales by targeting potential customers and incorporating them into monthly OEM incentives. Targets non-customers using current launch offers and events as well as conquest direct mail campaigns for sales.


Eligible for Dealer Parts Fund Advertising

Service CSI Program: Email or live call surveys to assess customers’ overall service experience and targets all GM VINs 24-48 hours after service has been performed. 

Service Notification Program:  Enhances long-term customer retention with a series of critical customer notifications covering pre-appointment reminders in the form of a pre-recorded call, missed appointment follow-up - which is either a pre-recorded call or a live call with appointment re-set - and a pre-recorded special order parts notification.


About DMEautomotive
DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data-driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Fla.


Media Relations - DMEautomotive
Melanie Webber, mWEBB Communications, (424) 603-4340,
Angela Jacobson, mWEBB Communications, (714) 454-8776,



[1] AAIA data, 2011

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