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Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

Webinar: Google's Expert Teaches Top Fixed Ops AdWords Strategies

Marketing to car parts and service shoppers is a challenge. They are quick to make decisions with a majority deciding within a week. They actively compare multiple brands with most researching two or more brands. And they prioritize convenience and immediacy. Moreover, dealer service shops compete not only with other dealers, but also local and national service shops. So when it comes to getting  a shopper's online attention for Fixed Ops, car dealers certainly have an uphill battle.

 

In this 1 hour webinar, we will review major behavior trends among fixed ops shoppers to understand how these customers make decisions and where they perform much of their research. Based on these findings, we will discuss how your dealership can develop an effective marketing strategy to generate more service appointments and parts orders online.
 

Join us Thursday, August 9, at 12 PM EST/9 AM PST!

Register Now!


PRESENTER: Marianna Kerppola is an Industry Strategist on Google's Dealer Jumpstart Team, which helps car dealers embrace digital solutions. Our team collaborates with auto groups, individual dealers, and OEM's to generate business with Google tools in an age where smartphones rule and 'everything' is on YouTube. Marianna has worked at Google's Ann Arbor, Michigan office since 2011, all the while working directly with dealers on their digital marketing strategies. Prior to Google, she worked in corporate finance and investments for Nationwide Insurance.

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