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Industry Press Releases

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The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Webinar: Google's Expert Teaches Top Fixed Ops AdWords Strategies

Marketing to car parts and service shoppers is a challenge. They are quick to make decisions with a majority deciding within a week. They actively compare multiple brands with most researching two or more brands. And they prioritize convenience and immediacy. Moreover, dealer service shops compete not only with other dealers, but also local and national service shops. So when it comes to getting  a shopper's online attention for Fixed Ops, car dealers certainly have an uphill battle.

 

In this 1 hour webinar, we will review major behavior trends among fixed ops shoppers to understand how these customers make decisions and where they perform much of their research. Based on these findings, we will discuss how your dealership can develop an effective marketing strategy to generate more service appointments and parts orders online.
 

Join us Thursday, August 9, at 12 PM EST/9 AM PST!

Register Now!


PRESENTER: Marianna Kerppola is an Industry Strategist on Google's Dealer Jumpstart Team, which helps car dealers embrace digital solutions. Our team collaborates with auto groups, individual dealers, and OEM's to generate business with Google tools in an age where smartphones rule and 'everything' is on YouTube. Marianna has worked at Google's Ann Arbor, Michigan office since 2011, all the while working directly with dealers on their digital marketing strategies. Prior to Google, she worked in corporate finance and investments for Nationwide Insurance.

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