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Jared Hamilton
From: Jared Hamilton
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Industry Press Releases

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Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Webinar: Google's Expert Teaches Top Fixed Ops AdWords Strategies

Marketing to car parts and service shoppers is a challenge. They are quick to make decisions with a majority deciding within a week. They actively compare multiple brands with most researching two or more brands. And they prioritize convenience and immediacy. Moreover, dealer service shops compete not only with other dealers, but also local and national service shops. So when it comes to getting  a shopper's online attention for Fixed Ops, car dealers certainly have an uphill battle.

 

In this 1 hour webinar, we will review major behavior trends among fixed ops shoppers to understand how these customers make decisions and where they perform much of their research. Based on these findings, we will discuss how your dealership can develop an effective marketing strategy to generate more service appointments and parts orders online.
 

Join us Thursday, August 9, at 12 PM EST/9 AM PST!

Register Now!


PRESENTER: Marianna Kerppola is an Industry Strategist on Google's Dealer Jumpstart Team, which helps car dealers embrace digital solutions. Our team collaborates with auto groups, individual dealers, and OEM's to generate business with Google tools in an age where smartphones rule and 'everything' is on YouTube. Marianna has worked at Google's Ann Arbor, Michigan office since 2011, all the while working directly with dealers on their digital marketing strategies. Prior to Google, she worked in corporate finance and investments for Nationwide Insurance.

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