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San Ramon, CA – August 27, 2012 -- MediaTrac, a leading marketing technology company that specializes in automotive, entertainment, retail and salon loyalty programs, prepaid maintenance, retention and media tracking, today announced the launch of 130 new designer email marketing templates for its LoyaltyTrac rewards-based loyalty and retention platform. These templates help auto dealership clients positively influence customer service visit frequency, average customer pay RO value and vehicle purchase intent.
The LoyaltyTrac template campaigns have been designed for each department of the dealership (Service, Sales and F&I) and can be used to inform customers about upcoming service specials, sales events, Holiday offers, etc., or to provide useful information to the customer such as helpful driving tips. Formulated by marketing analysts to ensure the strongest response, dealerships using these campaigns are uniformly seeing higher than average open rates, many in the 30-40% range and some even higher. Bristol Toyota Scion based in Bristol, RI enjoyed an exceptional rate of 58.33% for its first LoyaltyTrac email campaign to its reward members; almost five times the DMA (Direct Marketing Association) average of 12-14% for opt-in lists.
Dealerships can select one of two different template designs for each campaign and the campaign can be sent out in real-time to help drive an immediate increase in sales. The user-friendly templates take just a few minutes to fill out and execute and are easily accessible 24 hours a day.
Jeff Shenk, Director of Operations at MediaTrac, stated that the templates were created to help drive in more revenue for their auto dealer clients. “If the service department has a light schedule tomorrow or later in the week, the service manager can create the service campaign, which will inform customers and immediately generate revenue. The same is true for the sales and F&I departments. They can utilize the points-based program as an incentive to bring in customers to test drive new models, check out new leasing offers and purchase extended warranties. All of our campaigns can be targeted to a specific group of reward members so we are always sending the right message to the right people at the right time.”
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Established in 2001 and headquartered in San Ramon, California, MediaTrac is a marketing technology company providing customized loyalty, retention, marketing, prepaid services and media tracking programs for the automotive, retail, dining & entertainment and salon, spa & beauty industries.