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3 Birds’ Own Chad Smith Wins Triangle CIO of the Year Award


For more information contact:

Adriana DiFranco
3 Birds Marketing
(919) 627-8784


3 Birds’ Own Chad Smith Wins Triangle CIO of the Year Award

Smith Recognized As A Leading CIO in Innovation & Transformation

October 23, 2012, [Chapel Hill, NC]…………3 Birds Marketing, a software developer offering an integrated digital marketing platform and professional services to the automotive industry and other business verticals, today announced that its Chief Information Officer Chad Smith, had been named a CIO of the Year by the Triangle Business Journal and the North Carolina Technology Association (NCTA).

The NCTA partnered with the Triangle Business Journal to recognize CIO's who have been an outstanding technology leader for their company. The winners were those who used IT in innovative ways to create competitive advantage, optimize business processes, and enable growth, and were announced at an awards luncheon at the Raleigh Marriott City Center, October 18, 2012.

“I feel honored to be chosen,” Smith said, “especially among such distinguished colleagues. The Triangle’s technology community is a vibrant, active one filled with the brightest and best. It’s one of the reasons 3 Birds chose to locate here. I’m excited that I was recognized, but even more excited that what we’re doing at 3 Birds Marketing was recognized.”

3 Birds Marketing offers a digital marketing platform that helps clients reach and engage customers across many channels, including social media, e-newsletters, e-campaigns, blog posts, and reputation management. The company will unveil the latest iteration of its popular Wire application at this year’s Digital Dealer show in Las Vegas, October 23rd-25th.

“I’m incredibly proud that Chad was selected for this distinction, and I’m equally proud of the work his team had done for our newest software release,” said Kristen Judd, President and Co-Founder of 3 Birds. “With the release of the Wire 1.95, our team has created a comprehensive, fully integrated software solution that has robust functionality and an extensive library of content ranging from articles to images to social media posts to campaign creative,” she noted. “Chad has been able to balance the rapid growth of our platform, against the need for functionality enhancements, and he’s done so while managing to create and foster our outstanding development team. He’s really helped make our dream for this application a reality,” she added.

Smith and Judd will be speaking at the Digital Dealer Conference, presenting a session called “Data Dos and Don’ts: How to maximize your dealership’s most valuable asset to sell and service more vehicles and increase service retention.”

Smith received a BS/BA in computer business information systems from the University of Arkansas. Before joining 3 Birds, Smith held a position at Transamerica Worksite Marketing where he served as business system application manager. His past experience includes two years as a principal consultant at Edgewater Technology, as well as eight years with Acxiom Corporation, a global data management and IT consulting firm. Originally from Arkansas, Smith has also lived and worked in the United Kingdom and Japan during his thirteen years in the industry. He relocated to North Carolina to join the 3 Birds team.

About 3 Birds Marketing       


3 Birds Marketing is an interactive marketing company based in Chapel Hill, N.C., specializing in email, web, and social media marketing. 3 Birds offers an integrated marketing and communications platform that creates a comprehensive digital marketing loop for clients that promotes customer engagement, delivers better qualified leads, increases conversions, and provides marketing analytics and data. To find out more, visit or call (877) 285-1094.

About NCTA (

The North Carolina Technology Association's mission is Making North Carolina Number One in Technology and Technology Number One in North Carolina. The organization does this through three main focus areas: executive engagement, public affairs, and knowledge workforce.

About the Triangle Business Journal  (

The Business Journals is the premier media solutions platform for companies strategically targeting business decision makers. We deliver a total business audience of over 10 million people via our 42 websites, 61 publications, and over 700 annual industry-leading events. Our media products provide comprehensive coverage of business news from a local, regional, and national perspective. We have more people, publications, and websites covering our nation’s business than any other business media organization.  The Business Journals are a division of American City Business Journals.

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