Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Industry Press Releases

Industry Press Releases Industry Press Releases

Exclusive Blog Posts

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

Reynolds and Reynolds Launches Service Price Guides Master Certification Program

Reynolds’ Research Indicates Increased ERA® Service Price Guides Usage Leads to
Improved Business Results for Dealers

Service Price Guides (SPG) Master Certification Program Aims to Help Dealers
Increase Utilization and Profits

DAYTON, Ohio – Nov. 8, 2012 – Reynolds and Reynolds has broadly launched the Service Price Guides (SPG) Master Certification Program for dealerships whose goal it is to increase their usage of the ERA® SPG service repair estimating tool as one more strategy to increase profitability for the Service department.

“Our research shows a direct relationship between SPG utilization and gross profit in Service,” said Jon Strawsburg, vice president of Product Planning at Reynolds. “In fact, as SPG utilization increases, dealers typically attain higher profitability in gross labor and gross parts charges per repair order. Dealerships also record higher labor hours per repair order, as well as higher effective labor rates.”

In response to the research findings, Reynolds developed the SPG Master Certification Program to provide dealers with additional training and coaching to help them increase their utilization of SPG, with an eye toward delivering improved business results for their dealership.

The SPG Master Certification Program includes classroom instruction and system specification refinement, led by Reynolds’ SPG experts. In addition, once training is complete, the Reynolds team will monitor the dealership’s performance for one year. To achieve full SPG Master Certification at the end of the 12-month period, the dealer must achieve pre-defined goals for increased SPG utilization and effective labor rate increases.

Nearly two dozen dealerships piloted the SPG Master Certification Program and the results were tracked over a 12-month period. The dealerships achieved measurable increases to critical variables in their service operations, including an average increase in their effective labor rates of $2.75 over 12 months, which equated to an average of nearly $85,000 more per dealership in annual profits.

Dealers should contact their Reynolds Account Manager for more information on the SPG Master Certification Program. For more information on the Reynolds SPG tool, visit www.reyrey.com/SPG.

About Reynolds

Reynolds and Reynolds is the automotive industry’s leading provider of automobile dealership software, services, and forms to help dealerships improve business results.  The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio.  (www.reyrey.com)

# # #

Media Contact:
Thomas Schwartz
937.485.8109 (office)
937.269.9569 (mobile)
Thomas_Schwartz@reyrey.com

 

 Unlock all of the community & features  Join Now