Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Industry Press Releases

Industry Press Releases Industry Press Releases

Exclusive Blog Posts

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

The Crown Automotive Group dealer was 1 of only 86 U.S. Audi dealers to qualify for the prestigious 2016 Magna Society Award. Audi Clearwater was evaluated…

How to Draw in Traffic With Video Marketing

How to Draw in Traffic With Video Marketing

After quickly rising to the top of the charts, YouTube has become one of the the most popular of any website online. It makes sense for any marketer to use…

5 Tips on Delegating Tasks to Underperforming Employees

5 Tips on Delegating Tasks to Underperforming Employees

No matter how carefully you hire or how well you manage your human resources, some employees simply don’t perform to the level you want them to. They…

Most Valuable Insight Finalist - Doug Van Sach

Most Valuable Insight Finalist - Doug Van Sach

Prioritize Your Prospects: Uncover Clues to Predict Who Will Buy Next Each year, the average customer test drives fewer vehicles. Given the fewer opport…

What to Expect as Driverless Cars Go Mainstream

What to Expect as Driverless Cars Go Mainstream

While the era of driverless vehicles is rapidly approaching, there is still a great deal of confusion and speculation regarding the full impact and the…

DealerRater Celebrates 10 Years as Largest Third-party Review Web Site Dedicated Solely to Automotive Dealerships

 

Waltham, Mass. –November 12, 2012 - DealerRater, the world’s premier car dealer review web site, is celebrating today its first decade in business. Founded in Waltham, Massachusetts by its current President Chip Grueter, the company has grown into the largest third-party review web site dedicated solely to automotive dealerships.  Whether it’s the DealerRater logo, Certified Dealer seal or its rich consumer review content, the DealerRater brand is now visible to more than 4 million consumers every month and growing.    And with more than 30 million impressions of the DealerRater brand served up to consumers every month, the strong influence of consumer reviews on purchasing decisions – and DealerRater’s central role in the online research process – is difficult to ignore.  In fact, over the past year nearly 7 million unique in-market car shoppers visited DealerRater to research car dealerships before purchasing or servicing an automobile.   

“DealerRater was launched in 2002 as a way for consumers to share their sales and service experiences at automotive dealerships with other website users.  The fact that we’re celebrating a decade in business is a wonderful accomplishment and I’m extremely grateful to our dealer clients, consumer users, partners and employees for the tremendous success we continue to experience. ” said Chip Grueter, DealerRater president.  “Our growth represents a strong validation of the importance of online third-party reviews in the automotive industry and the effectiveness of the online reputation management tools that we’ve developed exclusively for our Certified Dealers.  Ten years in and we’re still at the forefront of the consumer revolution and leading the way for car dealerships,” Grueter added.  

Just this past month, the company announced the launch of its mobile optimized web site, making it easier than ever for automotive consumers to research dealer reviews, rate their own car dealership experiences, and browse cars for sale using mobile browsers on iPhone, Blackberry and Android devices.   Currently more than 20% of DealerRater’s site traffic comes from a mobile device.

The DealerRater site receives an average of 870 new reviews per day, and on weekdays records a new review every 55 seconds.  With its unparalleled volume of dealer reviews now approaching 900,000, 25% of all franchised dealers in the U.S. have embraced DealerRater and its popular Certified Dealer Program as a critical component to their online reputation efforts.  By taking full advantage of the full suite of review-gathering and leveraging tools included in the Certified Dealer Program, Certified Dealers on average boast nearly 9 times the review count as non-certified dealers and also see a full 1-Star average overall rating lift compared to non-certified dealers.

Since introducing the Certified Dealer Program in 2008, DealerRater has continued to advance its online reputation management solutions for the dealer community.  Most recently, the company expanded its product set with the launch of 360Certified™ - the premium level of the Certified Dealer Program, which offers dealers a comprehensive online reputation management and social monitoring platform, including a proprietary 360 dashboard.

“DealerRater remains committed to offering the dealer community the most innovative products and services in the reputation management and social media arenas.   We are truly enthusiastic for the future and have a number of exciting initiatives planned, including the unveiling of the next generation of the DealerRater.com web site later this year, which will offer a refreshed design as well as many new features for both our dealer clients and consumer users,” Grueter added.

For more information, visit www.DealerRater.com or call 800-266-9455. 

About DealerRater:

DealerRater was founded in 2002 as the first car dealer review website worldwide.  DealerRater is the world’s #1 online resource for anyone seeking trusted third-party information on automobile dealerships.   DealerRater features nearly 41,000 U.S. and Canadian car dealers, 860,000 consumer reviews and more than 1 million cars for sale.  DealerRater attracts more than 9.5 million consumers every year who visit the site to search for car dealerships, read current reviews, write their own descriptive reviews, and find car deals – all for free.  In addition, DealerRater offers qualified car dealers a Certified Dealer Program as a reputation management tool to help them grow their online presence and achieve higher SEO rankings across the Web.  Today, nearly 4,600 dealers are members of the DealerRater® Certified Dealer Program.  DealerRater is proud to have been awarded the #137 position on the 2012 Inc. 500 list, an exclusive ranking of the fastest-growing private companies in the United States.  For more information, visit www.DealerRater.com or call 800-266-9455. 

 

 

 

 

 

 Unlock all of the community & features  Join Now