Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Industry Press Releases

Industry Press Releases Industry Press Releases

Exclusive Blog Posts

Top Reasons It's Time to Breakup With Your Vendor

Top Reasons It's Time to Breakup With Your Vendor

Vendor relationships are business, and while that is not to say that relationships develop with the people you work with - at the end of the day, it is abo…

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Dealertrack Launches New Brand Identity

Dealertrack Launches New Brand Identity

 

New Identity Designed to Showcase Dealertrack’s Comprehensive Suite of Integrated Technology Solutions for the Automotive Retail Industry

 

Lake Success, N.Y., November 26, 2012 - - Dealertrack Technologies, Inc. (Nasdaq: TRAK), formerly DealerTrack Holdings, Inc., today unveiled a new brand identity and updated corporate website designed to represent the company’s position as a leading driver of innovation and progress across the automotive retail industry. Beginning this week, the company and its solutions will be positioned around a single new brand - Dealertrack Technologies.

After embarking on a multi-year initiative to integrate select software and services from more than 20 acquisitions with its core set of organically developed solutions, Dealertrack has taken steps to brand and represent its solutions in a clear and unified way through its website and marketing efforts. The new brand will reinforce consistency and unity across Dealertrack’s comprehensive suite of web-enabled solutions for automotive dealers, lenders, OEMs and third- party retailers.

“Our customers have told us that they’re looking to streamline their technology partner relationships,” said Mark O’Neil, chairman and chief executive officer, Dealertrack Technologies.  “This new identity simplifies our brand presentation as the one company, one team, one end-to-end solution partner who can help automotive retailers increase efficiency and profitability by integrating data across various workflows, while enhancing the car buying experience for consumers.”

Dealertrack Technologies’ Canadian subsidiary will also be adopting a similar corporate brand identity beginning next month.  In addition, the company will continue to be listed on the Nasdaq Stock Market under the ticker symbol “TRAK.”

 

About Dealertrack Technologies (www.dealertrack.com)

Dealertrack Technologies’ intuitive and high-value web-based software solutions and services enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, third-party retailers, agents and aftermarket providers. In addition to the industry’s largest online credit application network, connecting more than 19,000 dealers with more than 1,200 lenders, Dealertrack Technologies delivers the industry’s most comprehensive solution set for automotive retailers, including Dealer Management System (DMS), Inventory, Sales and F&I, Interactive and Registration and Titling  solutions. For more information visit  www.dealertrack.com.

 

 

 

 Unlock all of the community & features  Join Now