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Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Webinar: Mobile Search & Mobile Web: What Dealers Need to Know

December 6, 2012
12 PM EST/9 AM PST
w/ Bill Leake, CEO of ApogeeResults.com


Every dealer’s marketing team is currently deluged by vendors pushing mobile apps, mobile strategies, mobile websites, mobile this and mobile that. What’s a dealer marketing department to do? Where to begin? What are the pitfalls?

 

Did you know that 25%-30% of most dealers’ website traffic is coming from a mobile device?  By the end of 2013, its projected that about half of your website traffic will be mobile.

 

Mobile is REAL, and it’s here, and your customers are using mobile web approaches in their research & buying decision process, so you need to meet them where they are. But what gets sold as mobile is rarely needed. And how do you do the first things first and what has the highest & most profitable impact?

 

Subject expert & author, Bill Leake, will walk you through where mobile is today, where it’s predicted to go over the next couple of years, and what precisely you need to do to capitalize on mobile web marketing…NOW!

 

If you want to hear from one of today’s most prolific experts in the industry on the subject of Mobile, then you gotta be here for this webinar!

 

PRESENTER: Bill Leake is the CEO of ApogeeResults.com, THE Online Marketing Authority serving top global brands such as Whole Foods, IBM & Hewlett Packard and one of the fastest growing companies on the Inc. 500 list. Bill has been driving provable revenues through Internet marketing since the mid 1990s. Bill draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. Bill has guided Apogee-branded companies to success, creating strategies for many of the 20 largest independent online marketing agencies in N. America. Apogee has been particularly instrumental in building dozens of “Internet Retailer 500”, “Software 500”, and VC-backed companies, growing more Inc. 500 & Inc. 5000 companies than anyone else in the industry. Bill Leake is the author of the Book “Complete B2B Online Marketing” and was also was the chairman of Search Engine Marketing Professionals Organization N. America committee. Bill speaks frequently at industry shows including SXSW, Shop.org, Internet Retailer, Search Engine Strategies and ad:tech and can be reached at leake@apogee-search.com.

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