Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Industry Press Releases

Industry Press Releases Industry Press Releases

Exclusive Blog Posts

Most Valuable Insight WINNER - Ian Curickshank

Most Valuable Insight WINNER - Ian Curickshank

How well does dealership VDP engagement correlate to car sales? What do you measure your online marketing on? I'm sure lead form submissions are…

New Vehicle Retail Demand Slumping, Edmunds Forecasts

New Vehicle Retail Demand Slumping, Edmunds Forecasts

SANTA MONICA, Calif. — April 26, 2017 — Edmunds, the leading car shopping and information platform, forecasts that 1,431,695 new cars and trucks …

Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

BMW of Sarasota will host its first ever BimmerCon on Saturday, April 29th from 6:00 p.m. to 9:00 p.m. at its dealership located at 5151 Clark Road, Sa…

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

The Crown Automotive Group dealer was 1 of only 86 U.S. Audi dealers to qualify for the prestigious 2016 Magna Society Award. Audi Clearwater was evaluated…

How to Draw in Traffic With Video Marketing

How to Draw in Traffic With Video Marketing

After quickly rising to the top of the charts, YouTube has become one of the the most popular of any website online. It makes sense for any marketer to use…

NADA 2013 Workshop Provides 5 Strategies to Prevent Dealership Service Centers from Becoming Senior Centers

‘5 Ways to Engage the Next Generation of Owners’ helps dealerships understand the threats to their service bays, and includes a step-by-step guide to increase loyalty and capture the next generation of customers

 

Daytona Beach, FL –January 28, 2013 – DMEautomotive (DMEa), the leader in science-based, results-driven automotive marketing, today announced that “5 Ways to Engage the Next Generation of Owners” has been selected by the National Automobile Dealer Association (NADA) for a workshop at their annual Convention and Expo in February in Orlando, Florida.

Presented by Steve Dozier, National Training Director for DMEautomotive, the presentation leverages DMEa’s cutting edge research on the service customer to help dealerships understand how to maintain what is becoming an increasingly disloyal service customer base, as well as how to engage the critical next (and increasingly ‘now’) generation of service customers.

“Our research shows that without serious change dealerships, whose loyal customers tend to be between 55 and 75 years old, are at risk of becoming ‘senior centers,’” said Dr. Mary Sheridan, research director at DMEautomotive. “We surveyed thousands of consumers about their service behavior, and what we found has shaped our understanding of the next generation. In this seminar we’ll share 5 ways to engage the next generation of vehicle owners, including practical advice to help dealerships implement the programs necessary to keep those customers coming back to their showrooms and service bays.”

Workshop attendees will walk away with five specific strategies – as well as an understanding of the best tools to use to implement those strategies.  The curriculum includes:

  • Complete understanding of automotive customer loyalty segments (Loyalist, Swing Loyalist, and Disloyalist)
  • Complete understanding of the current aftermarket threat to dealerships
  • Insight into the next generation consumer purchase behavior (specific to service)
  • How to engage the next generation of vehicle owners
  • The best tools to use to implement those 5 strategies

A dynamic speaker, Dozier has 15 years of experience in the automotive industry and is responsible for developing and growing DMEa University, DMEa’s in-house dealer training organization.  

The 75-minute workshop titled ‘5 Ways to Engage the Next Generation of Owner’ will be presented at the 2013 NADA convention, which takes place at Orlando’s Orange County Convention Center. The workshop will be presented on the following dates and times:

Friday, February 8, 2013 – 12:15pm – 1:30pm ET in room W 308AB

Friday, February 8, 2013 – 2:00 pm – 3:15 pm ET in room W 307CD

Monday, February 11, 2013 – 10:30 am – 11:45 am ET in room W 307AB

Sponsored by NADA University, the workshop is part of the Service and Body Shop education track and is available to NADA attendees in the Dealer, Manager or Allied w/Workshop registration categories. The workshop will be seated on a first-come, first-served basis, and there is no additional registration and no sign-up for the workshops. To learn more about this workshop, and to register for NADA 2013, please visit www.nadaconventionandexpo.org/nada2013.

 

About DMEautomotive
DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealers to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data-driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Fla.

Media Inquiries
Melanie Webber, mWEBB Communications, +1-424-603-4340, melanie@mwebbcom.com
Angela Jacobson, mWEBB Communications, +1-714-454-8776, angela@mwebbcom.com


 

 Unlock all of the community & features  Join Now