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Tips for Selling More Small Cars at Your Dealership

Tips for Selling More Small Cars at Your Dealership

If you own a car dealership, you might have found that a lot of people who come in are looking for trucks, sports utility vehicles and roomy sedans. Ev…

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Brian Finkelmeyer, Direct of Business Development at vAuto, discusses the dos and don'ts of pricing and stocking inventory. …

How to Engage "Ready to Buy" Shoppers

How to Engage "Ready to Buy" Shoppers

The stakes are high: sales are slipping, your competition is stiff, and today’s shoppers are the most savvy yet. But there’s good news – there are a…

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

Interview with Shannon Crane: Building a Successful BDC

Interview with Shannon Crane: Building a Successful BDC

When Shannon Crane, founder of BDC PowerConsulting, started out as a BDC Manager at a local dealership, she was “as green as it gets.” Not only…

Webinar: Keys to Maximizing 2nd & 3rd Party Leads

Free DealerOn Weekly Webinar Series
"Keys to Maximing 2nd & 3rd Party Leads"
Marc McGurren, PCG Consulting, Inc

Thursday, January 31, 2013
12 PM EST/9 AM PST

For those dealerships currently advertising vehicles on Cars.com, Autotrader.com, or any other 2nd party source and/or buying 3rd party leads from your OEM or another provider – we have one question for you…

 

Are you satisfied with your ROI and closing ratio from those 2nd & 3rd party leads?

 

If the answer is no, then this webinar is for you!

 

Marc McGurren, Partner at PCG Consulting, will take a deep dive into unlocking the potential of these lead sources and give you proven tactics and strategies on how to maximize your ROI and sell more cars to those leads. You will walk away with word tracks, template examples and sample workflows on what is working for dealers all across the country.

 

If you want to learn the keys to sell more cars to 2nd and 3rd party leads, then this is a webinar you can’t afford to miss!

 

PRESENTER: Marc McGurren joined PCG Consulting Inc. as a partner in January 2012. Formerly as the Internet Director for the Jerry Durant Auto Group located in Weatherford, TX, Marc had more than 8 years of automotive experience he has held positions that range from salesperson, sales manager, finance manager, general manager, assistant service and parts director, as well has last position as Internet director. His passion and desire to execute digital marketing strategies is contagious and his track record of “you can’t fix what you don’t know” helped the Jerry Durant Auto Group have the best year in 42 years and sell over 10,800 cars in 2011. Most recently, Marc was featured on the cover WardsAuto Dealer Business Magazine for his strategies on being one of the top GM Internet dealerships in the country. He is a regular contributor and former community editor for Drivingsales.com, speaker at multiple automotive conferences including the Digital Warrior Academy, Digital Marketing Strategies Conference, CADA Innovative Summit, Digital Dealer Workshops & Driving Sales Executive Summit. Marc is an avid traveler and writer and can be reached at marc@pcgmailer.com.

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