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NADA (Orlando, Florida) – Digital Dealership System Inc., a Florida-based digital signage provider of customized in-store marketing for auto dealerships, today announced a $5 million, multi-year exclusive agreement with DemoCoach Products Inc. to supply DDS with new vehicle video and editorial content for its customers through DDS signage products.
In making the announcement at the 2013 NADA Exposition in Orlando, Todd Katcher, President of DDS, said: “In digital Marketing, Content is KING! The high-quality DemoCoach product further enhances the DDS premier digital signage product for dealerships, and raises the bar in the industry.”
Katcher said the agreement with DemoCoach – a Vancouver, Canada based provider of audio, video, editorial and photographic new vehicle media content – will give DDS customers access to a spectacular array of video and digital information aimed at the potential new vehicle buyers and service customers looking to take advantage of trade-in incentives. The DemoCoach videos and content will be available to DDS Pro-Level customers to allow them to customize their screens to meet their store needs. As part of the DDS Custom Scene Creator, the videos can be added to sales specials and new car announcements making for intriguing and unique digital signage solutions, he said.
Katcher stated, “When looking for a video partner, DemoCoach products stood out as the premier content provider, making for the ideal combination of content and delivery system in the Digital Dealership System for screens and kiosks in the dealership.”
DemoCoach President Glen Ringdal said the exclusive marketing and promotional agreement with DDS “gives our company and products a strong footprint in the US market. “We wanted to partner with a company that understands that each dealership digital needs are different. DDS offers a customized solution with the flexibility to introduce our videos in multiple sizes and configurations. Launching the partnership at NADA signals the importance both companies place on the value each brings to the table and the opportunity it extends to the thousands of progressive dealers attending the NADA Exposition,” he said.
DemoCoach and DDS were brought together by their mutual business affiliate – TK World Worldwide, a leader in automotive Recruiting and Training.
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