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Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Webinar: 7 Priceless Tips That Guarantee Huge Accessories Profits

DealerOn Weekly Webinar Series
March 28, 2013
12 PM EST/9 AM PST

"7 Priceless Tips that Guarantee Huge Accessories Profits"

David Stringer
President of Insignia Group

 

Q: Have you ever estimated how much “personalization revenue” drives off your lot?


A: It’s probably far more than you think.


If you are NOT currently offering vehicle personalization, two things are certain: 1. You’re walking away from a lot of money and 2. Your customers will spend their money elsewhere.


With the opportunity for diversification, relatively low startup cost, customer convenience and a hefty shot in the arm to other profit centers – not to mention higher profit margins – the question every dealer should be asking is: Why isn’t our dealership enjoying the returns a well-run accessories department can provide?

The challenge for dealerships has always been “how” to capture this amazing accessories revenue. It’s a process that involves sales, service & parts. Then when you add OE, aftermarket products, distributors, restylers, etc., the opportunities quickly become limitless…and, for most, a bit overwhelming.


In this 1 hour webinar, you will learn 7 Priceless Tips on how to structure a successful Accessories Profit Center that will immediately increase customer loyalty and dramatically improve your bottom line.

If you think it’s time you got a bigger slice of the $30B+ accessory industry pie, then this is the webinar you simply can’t afford to miss!

Register Now!


PRESENTER: David Stringer is the President of Insignia Group, the leading provider of accessory sales systems & training services to dealerships, enabling them to establish and grow a successful Accessories Profit Center. David is an entrepreneur, published writer and well respected professional in the automotive community for his expertise on increasing front end and fixed operations gross through vehicle personalization (accessory sales). He is an editorial contributor for highly respected industry publications such as Fixed Ops Magazine, Digital Dealer Magazine and Automotive Digital Marketing. He is always looking to help dealerships make more profits through accessory sales and can be reached at DStringer@InsigniaGroup.com.

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