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Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

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Be The Exception

Be The Exception

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Keeping Up with the Joneses in Quick Lube

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More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

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Webinar: Use Social Media to Dominate Page 1 on Google

DealerOn Weekly Webinar Series
Thursday, April 11, 2013
12 PM EST/9 AM PST

"How to Use Social Media to Dominate Page 1 on Google"
Kate Frost
President of Kate Frost, Inc.

By now, most dealers have come to realize that you can’t claim full control of your dealership name on Search without first mastering the use of Social. Simply put, they are inseparable. And while social media may never produce the number of leads your website does, Social is still a vitally important part of any robust digital marketing strategy. The reality is if you want your search optimization efforts to soar you absolutely must have a strong social media strategy in place.

In this free 1-hour webinar, Kate Frost, will discuss how your dealership can use social media to dominate page 1 on Google. Attendees will learn:

  • Optimization Tips – Cover the most important frequency and content factors affecting your dealerships social media placement.
  • What Not to Do – Learn from the mistakes of others and what your dealership should avoid doing.
  • Lead Generation – How to capture leads and sell cars through social media.
  • Enhance your dealership’s social media marketing – walk away with a solid understanding of how to use Facebook, Twitter, G+, Pinterest, LinkedIn, FourSquare and YouTube to increase your dealerships online visibility.

So if you’re sitting at the intersection of Search and Social and you want to improve both, then this is one webinar you can’t miss!

Presenter: Kate Frost is the President of Kate Frost, Inc., which helps their dealership clients to improve their lead-handling processes and digital marketing. Kate has an extensive background in automotive advertising and brings a unique insight into the automotive digital marketing realm. From online advertising and branding to engaging social media and web site enhancement, Kate helps establish and maintain dealerships digital presence. With well over a decade invested in the automotive industry, she has collaborated with numerous OEMs, dealer groups and single-store operations both through in-store, outside sales and most recently in a digital media consulting capacity. Kate is an avid traveler and she can be reached at Kate@KateFrostInc.com.

 

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