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Sidney Haider of AddOnAuto Leads Accessories Sales Webinar: How To Add $1K in Gross per Unit

Haider Shares the Seven “P’s” for Success with Accessories Sales in DealersEdge Webinar; Thursday May 9 at 1pm Eastern/10am Pacific


San Francisco, CA – May 8, 2013 –Sidney Haider, president of izmocars AddOnAuto (AOA) division will present the Seven ‘P’s for Accessories Sales Success in a DealersEdge webinar Thursday, May 9 at 1pm EDT/10am PT.  In the webinar, Haider will outline a highly successful, easy-to-implement and proven process for accessories sales that can help dealerships add up to $1K in gross per unit.

“Accessories are still a largely untapped market for dealerships with only about 6% of the $30 billion pie currently going to dealers. But that is changing, with new technology and new processes that are helping dealerships across the country diversify revenue and increase profit to the tune of an average of $500 a copy – with many gaining much more,” said Haider. “With the right practices and technology in place, there is no reason why dealerships can’t add as much as $1K in gross per unit… all while improving customer satisfaction and helping to bring more customers in the accessories door.”

The webinar includes the 7 "P’s" for successful accessories sales: Process, People, Product, Pricing, Profit, Presentation, and Pay Plans.  Haider will outline proven strategies for generating additional accessories revenue with 'How Tos' on streamlining the accessory sales/order handling process; enhancing the customer purchase experience; creating engaging e-mail campaigns; enhancing website functionality/engaging more visitors, and more.

Haider has over 22 years of broad-based and hands-on experience in retail automotive Internet sales, dealership management, marketing, and business development. He is renowned for his revolutionary processes and practices for increasing accessories sales in dealerships, and has traveled the country helping hundreds of dealerships diversify revenues and increase profits with his streamlined approach to accessories sales that improves, integrates and streamlines the entire process across dealership departments and sales teams. For many dealerships that have used these best practices, accessories sales at least doubled, tripled, and even grew thirteen-fold.

Key takeaways from the webinar will include:

  • The presentation methods that work best in a digital dealership age and what to avoid
  • A new staffing template based on each employee's role in selling more accessories
  • Processes for moving the sale forward depending on where the customers engage
  • How to test your product mix for effective selling
  • The right pricing strategies
  • Pay plans to motivate the key players


The webinar is hosted and presented by DealersEdge. For more information, go to

About AddOnAuto
AddOnAuto (AOA) is an in-store accessories sales technology that helps dealerships effortlessly sell accessories within their dealership, and streamlines what was once a cumbersome, arduous (and unprofitable) task for dealers, producing significant results for hundreds of dealers across the country over the past 3 years. AOA has demonstrated that accessories sales are an excellent source of added – and diversified – dealer income:  dealers using the AOA product average $500 in accessories sales per new vehicle sold, and closed over 50% of the customers who were presented with accessories, reaping an average gross profit of 48%. To learn more about the AddOnAuto Digital Dashboard, please visit:

About izmocars
izmocars is a leading provider of Automotive Business Solutions including: Website and Online Marketing Solutions, Enterprise-level Automotive CRM, iConsult - Sales Performance Coaching and AddOnAuto - an In-Store Accessories Sales Solution.

izmocars is also the world's leader in Interactive Media Content for the automotive industry. Founded in 2002, izmocars services some of the most successful eDealers in the country.

izmocars is based in San Francisco, with offices in Long Beach, CA and Brussels in Europe.


CONTACT: mWEBB Communications for izmocars, Crystal Hartwell, +1-714-987-1016,



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