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Industry Press Releases

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Exclusive Blog Posts

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

DealerOn Auto Dealer Customers Win Dataium Website Performance Awards

DealerOn, the premier car dealer website company, announces that two of their automotive dealer website customers have been awarded Dataium Website Performance Awards for April 2013.  Dataium uses various performance metrics collected from participating dealership websites to recognize auto dealerships and their website providers for their online performance.  Ron Carter Hyundai was awarded the Auto Shopper Intensity (ASI) Award and Antwerpen Hyundai Catonsville received the Best Performance: Leads per Auto Shopper Award.

The ASI Award is Dataium’s proprietary index used to measure auto shopper engagement, enthusiasm, and intensity by tracking the lead to visitor, returning visitors, lead to auto shopper, lead to search, and visitor to auto shopper ratios. Ron Carter Hyundai was given this award for April, showing that they were ranked in the top ten/five in each of the measured categories.

Antwerpen Hyundai Catonsville was awarded the Best Performance: Leads per Auto Shopper Award. This award is given to the auto dealer website that has the highest percentage of car shoppers submit a lead among those that use Dataium’s tracking code.  Car dealership websites that are able to convert a high percentage of site traffic into leads have a better chance of selling cars to those that visit their dealership website.

DealerOn, Inc., the leading online marketing company serving the retail automotive industry, provides online marketing solutions to auto dealer customers including car dealer websites, SEO, social media and online reputation management (including managed blogs, Facebook, Twitter, and press releases), paid search, and lead nurturing tools.

DealerOn has become noted for documenting (through Google Analytics and 3rd party CRM reports) an average increase of over 200% in lead volume for their car dealership clients.  They proudly offer their new customers a Lead Volume Increase, Money-back GUARANTEE.  DealerOn has just announced that they are the first dealer website provider to roll out an A/B Split Testing platform, currently in limited Beta testing, and available to all DealerOn customers by the end of the second quarter.

These awards are based upon independent, unbiased analytics of dealers’ websites performed by Dataium, LLC. Dataium is the largest aggregator of auto shopper behavior and provides OEMs and thousands of dealers advanced website analytics.  Dataium is the only company providing multi-make/model data collection, analysis, and benchmarking.

By providing common, independent web metrics for all websites, Dataium is the first company to collect, translate, research, analyze, and report on shopper behavior across multiple automotive website platforms.  Dataium provides critical business intelligence and insight for their customers through the aggregation and analysis of consumer activity from across the Internet.

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