Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Industry Press Releases

Industry Press Releases Industry Press Releases

Exclusive Blog Posts

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

4 Million Views In One Week - Here's How We Did It

4 Million Views In One Week - Here's How We Did It

Thanksgiving Eve.  Turkeys were being prepared to go in ovens.  Drinks were being poured.  And we were preparing to launch a video that we k…

Becoming an ACTIVE leader 101

Becoming an ACTIVE leader 101

Today’s workforce needs immediate feedback, constant counseling and suggestions to maintain motivation and focus on the current goal. The days of bei…

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day B…

Fixed Ops Marketing - Traditional Or Digital?

Fixed Ops Marketing - Traditional Or Digital?

Are mailers just as good or better than digital advertising? That was a question up for discussion recently. The notion that our customers become desensiti…

Webinar: Make Mobile a Bigger Part of Your Online Marketing Strategy

DealerOn Weekly Webinar Series
Thursday, June 6
12 PM EST/9 AM PST

"How to Make Mobile a Bigger Part of Your Online Marketing Strategy"
Mike McFall, President
Black Book Online


Quick question: Have you adjusted your marketing strategy to optimize the unique demands of mobile customers? Well you should!


Mobile is big and only getting bigger. In fact, Dealers and OEM’s report that as much as 25% – 35% of their traffic is now engaging through mobile platforms. However, most dealerships have done little to adjust their web strategies, online search or store processes to accommodate this growing market.


This 1-hour webinar will explore three pivotal opportunities in mobile: search optimization, website orientation (such as click to call) and new store processes including use of store based Wi-Fi and permission based texting. Dealerships with a cohesive mobile strategy have documented impressive sales increases of 20% or more! So what are you waiting for?!


If you are ready to make mobile a bigger part of your online marketing strategy, then this is one webinar you simply can’t afford to miss!


Presenter: Mike McFall is the President of the Online Division of Black Book which provides dealers with tools designed to convert online shoppers into showroom leads, from their websites, mobile sites and even their social media sites. Mike is a proven entrepreneur holding patents for industry innovations. He co-founded Veretech LLC which was later sold to the Hearst Corporation and became the basis for Black Book Online. Before Black Book, Mike helped found the internet operations at AutoNation. He also worked in the Strategic Planning division of GMAC on product development and acquisitions. Mike holds an undergraduate degree in Communications from Towson State University and an MBA in Business from George Washington University. He lives in Florida where he enjoys the warm weather and he can be reached at mike.mcfall@blackbookonline.com.

Register Now!

 Unlock all of the community & features  Join Now