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VinSolutions announced today that it has completed its acquisition of Haystak Digital Marketing, the marketplace leader of digital marketing products and services for the automotive industry.
The transaction was first announced on May 7.
Haystak will operate under its own brand and continue to provide digital products and services direct to dealers nationwide. In addition, Haystak’s digital marketing toolset will be integrated with VinSolutions CRM and website products to help dealers increase consumer traffic to VinSolutions customer websites.
“This strategic acquisition will allow VinSolutions to help dealers more effectively use their marketing dollars by virtue of combining Haystak capabilities with VinLens live website activity tracking and full CRM integration,” stated Brian Skutta, Vice President and General Manager, VinSolutions.
Skutta continued, “We’ll continue to explore ways to further enable and evolve Haystak’s technology both as a stand–alone solution and as part of an integrated suite of product solutions across the AutoTrader Group.”
Headquartered in Ft Myers, Florida, Haystak’s products and services are used by hundreds of automobile dealers in North America.