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Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Webinar: The 13 Metrics That Matter Most

DealerOn Weekly Webinar Series
Thursday, June 13
12 PM EST/9 AM PST

"The 13 Metrics That Matter Most"

Dennis Galbraith
Research & Business Intelligence
DrivingSales


There are literally 100’s of different metrics that are available to us at a dealership…and it is often confusing and overwhelming to figure out what to do with all that great information. Many use their metrics to make such important decisions as setting budgets and even hiring more personnel but which metrics really make a difference?

Like the dashboard of a vehicle, some marketing metrics need to be monitored frequently (similar to a speedometer), and some only need to be looked at when something is wrong (similar to a warning light).

In this free 1-hour webinar, famed automotive thought leader, Dennis Galbraith, will discuss the metrics that matter most, why certain metrics are more important than others, and how they can help you make decisions that will positively affect your dealership’s bottom line. You will learn to handle the growing amount of marketing data more efficiently and with fewer missed opportunities for profit improvement.

If you want to learn which metrics deserve your attention and why, then this may be the most important webinar you attend all year! Don’t miss it!

PRESENTER: Dennis Galbraith leads Research and Business Intelligence for Dealers at DrivingSales and is the author of two books, Sales Integration and Online Automotive Merchandising. Through DrivingSales, Dennis delivers research services to dealers and their vendors as well as consulting and training. Dennis has owned two successful companies serving dealers and vendors, Dennis Galbraith Marketing Services and Revenue Guru. Through the 1990′s he taught marketing at the graduate and undergraduate level for Embry-Riddle Aeronautical University. He ran the automotive internet division of J.D. Power and Associates until 2006, then managed over $300 million in advertising products as Cars.com’s Vice President of Advertising Products and Training. He has taught marketing for NADA Academy and is widely known for his dynamic speeches and videos as well as his informative writing and he can be reached at Dennis@DrivingSales.com.

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