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Industry Press Releases

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Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Webinar: Expert From Google Shares Social Media & Mobile Strategies

DealerOn Weekly Webinar Series
***Wednesday, July 3***
12 PM EST/9 AM PST

"Expert from Google Shares Social Media & Mobile Strategies"
Mike Shea
Strategic Partner Manager at Wildfire by Google

 

The research is clear — today, online user ratings greatly impact the consumer’s choice of dealership and online media is as impactful as the dealership experience in influencing auto shoppers’ decisions.

Consumers have changed the way they shop for cars. Has your dealership kept up?

In this 1-hour webinar, Mike Shea of Google will share several successful dealer examples of social marketing campaigns & ongoing strategies and he will discuss the Google+ search impact for auto dealers. His incredible presentation will be packed with valuable information and will include topics such as:

  • How mobile affects shoppers deciding between brands
  • How people use mobile devices when buying a car
  • How to encourage user reviews, motivate people to engage with social content, and coordinate between national, regional, and local representatives
  • How to drive buyer reviews
  • How to manage reputation & customer support in a timely manner
  • How to maintain a strategic mobile digital marketing strategy

If you are looking for solutions to maximize your Social Media and Mobile strategies, then this is definitely one webinar you cannot afford to miss!

 

Presenter: Mike Shea is a Strategic Partner Manager at Wildfire by Google, a social media marketing software that enables brands to grow, engage and monetize their social audience. Mike has led the Wildfire Channel Sales Initiative since 2011. In fact, Mike was one of the first 40 employees at Wildfire, where he first served clients in technology operations and marketing strategy.  Mike combines his expertise in the Wildfire Product and Client Services with his passion for marketing and communications to drive results for Google’s partners. Today, Mike is focused on building a scalable, strategic, and integrated digital solution for partners that cater to SMB advertisers. Since the Google acquisition of Wildfire, Mike has managed several pilots with Google Channel Partners, with a focus on several Premier SMB Partners in the automotive industry. Originally from Boston, Mike received his B.S. in Marketing Communications & Advertising from Emerson College and currently resides in San Francisco.

 

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