Consumers are drowning with information online in their car buying journey. Learn what’s distracting your visitors, how to engage them and proven tactics to keep their attention. Download Storyboard
ORLANDO, Fla. July 29, 2013 – US Equity Advantage® (USEA) – a leading provider of biweekly and custom loan payment services to the automotive industry, announced today that veteran automotive retail expert Rick Christopher has joined the company as regional account manager for the Southeast. Christopher’s primary responsibility will be to develop and grow USEA’s business with new and existing automotive dealership accounts and automotive agencies in the Southeast. He will report directly to chief marketing officer, William Lathrop.
Christopher brings to USEA more than twenty years of retail automotive experience. He has a true understanding of automotive dealerships having worked as a finance manager for 13 years, as a sales manager for three years and ultimately as a dealer owner for six years. Christopher also has a deep understanding of the agency side of the business as he spent over a decade providing F&I products to dealerships, specializing in training and development through menu presentation and objection handling, along with compliance. As an agent, he partnered with major dealer groups in Northeast Ohio and Northwest Pennsylvania, where he helped to dramatically improve their per vehicle retail average (PVR) and product index by as much as 100 percent. He attributes this success, in part, to the AutoPayPlus™ service, which these dealerships embraced.
“Rick is an accomplished professional with a strong background and has significant experience in automotive retail and finance,” commented USEA chief marketing officer, William Lathrop. “His commitment and passion for the business fuels his desire to help our partners reach their full potential. Our partners and dealerships in the Southeast will benefit greatly from his experience and I look forward to the resulting future expansion.”
Commenting on his new position Christopher stated; “I am excited to join this dynamic company. Biweekly and custom loan payment services are growing fast in the automotive industry and it is an area with huge opportunity for our company, partners, and auto dealer clients. I also am thrilled to be in a position where I can put my skill set to the best use to help drive new revenues by training, challenging, and motivating dealership finance managers.”
# # #
Founded in 2005, US Equity Advantage (USEA) stands as the industry leader in biweekly and custom loan payment services, from home and automotive to RV, boat and student loans. USEA helps its members reach their financial goals faster through flexible payment plans to accelerate their loan payoff, ultimately saving money in costly interest, staying within their budget and building valuable equity. For more information please visit: www.usequityadvantage.com.