Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Industry Press Releases

Industry Press Releases Industry Press Releases

Exclusive Blog Posts

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

CarWoo! VP, Dealer Relations Explains How Automotive E-Commerce Connects Auto Dealers with Today’s Buyers at Internet Battle Plan XIV

BURLINGAME, Calif., August 7, 2013 – CarWoo!, the leading online marketplace for automotive buyers and dealers, today announced that Myril Shaw, Vice President, Dealer Relations, will share his expertise with auto dealers about “How to Turn Your Internet Department Into An E-Commerce Machine,” at Internet Battle Plan XIV, August 13-14, in Las Vegas, NV. CarWoo! is also a sponsor of the two day seminar series.

“The majority of today’s car buyers never fill out a lead form -- but they did all of their shopping and research online.  They arrive at your store fully armed and ready to do battle.  Unfortunately, you never had the opportunity to engage with them during their research phase. What happened?” asks Shaw.  “E-commerce happened.  Gen Y happened.  Consumers’ expectations have changed.  Today it is no longer necessary for online shoppers to pay for product information with their name, email and phone number.  The e-commerce mentality is now deeply engrained among consumers and practiced across all retail lines – except automotive,” Shaw added.

Shaw’s presentation at Internet Battle Plan XIV will explore how, by shifting the focus of the BDC and the Internet Department to an e-commerce mentality, dealers can begin to recapture direct and personal engagement with today’s seemingly stealth shoppers. 

“Creating a buying experience that engages the stealth shopper will also impact your ability to better satisfy your traditional shoppers. Developing an e-commerce machine in your store requires changes in three core areas: people, process and practice,” Shaw stated.

Shaw’s presentation addresses the mindset of today’s buyers and how it came to be. It then moves into specific, actionable information about how to transition from internet to e-commerce. 

The objective of Shaw’s presentation is to provoke a different thought process about internet sales, provide guidance on e-commerce expectations and deliver specific actions dealers can implement starting the very next day.

Having been with CarWoo! since its inception in late 2008, Shaw currently heads dealer relations and operations, and is a frequent speaker at automotive industry and dealer events. He has an extensive background in sales, marketing, social media, business development and management. Shaw has also published several books and articles. He is passionate about helping auto dealers maximize their online and internet success; especially in the face of an emerging and demanding new generation of consumers who have strong expectations about e-commerce and their online experience.

 

# # #

ABOUT CARWOO!

CarWoo! is dedicated to providing the best online marketplace for automotive buyers and sellers. In the CarWoo! MarketPlace consumers can select the type of car they are interested in, find and communicate privately with local dealers from CarWoo!’s more than 10,000 dealers, receive upfront prices, compare offers and ultimately make a confident, hassle-free purchase decision. Dealers have the opportunity to receive never before available competitive intelligence and insight into the behavior of the online buyer. CarWoo! is the official “Best Deal” partner with AOL Autos and has active relationships with a variety of online sites.  More than 13,000 car dealers and hundreds of thousands of consumers have engaged with each other in the CarWoo! MarketPlace.

 

 Unlock all of the community & features  Join Now