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Digital Automotive Marketing Veteran Joins Rapidly Growing Company
West Palm Beach, FL – September 25, 2013 – Gubagoo Inc., a revolutionary new platform for dealership websites, today announced that Wendy Woodard, a veteran of digital automotive marketing and operations, has been named its Chief Operating Officer. Woodard previously held leadership positions at eLead, DMEautomotive, Paradigm Direct and Planet Honda and specializes in driving sales through digital marketing channels. At Gubagoo, Woodard is charged with helping to manage – and drive - Gubagoo’s dramatic growth, including all operations.
“With 700 dealerships already using our product and more signing on every day, Wendy’s operational experience, innovative thinking and extensive background in digital technology will provide a solid operational foundation,” said Brad Title, CEO of Gubagoo, Inc.
A veteran of the automotive business, Woodard was Business Development Director for Planet Honda driving unprecedented car sales for their automotive website, www.saveonhonda.com, in the early days of automotive e-commerce. Subsequently she directed call centers for eLead and DMEautomotive, improving quality and efficiencies and helping expand them into major industry players. Before working in the automotive industry, Woodard was Vice President of Operations for Mosaic, where she worked in the U.S. and abroad driving sales through all direct marketing channels. Woodard is a graduate of Missouri State University.
“Gubagoo really gets it when it comes to the challenges dealers have in converting website traffic into high quality leads,” said Woodard. “Gubagoo is a dynamic and fast growing company with the most innovative behavioral targeting technology – and the best chat product - in the industry. I look forward to helping Gubagoo provide dealers with what they so desperately need: innovative, easy-to-implement tools that turn their websites into high-converting, cost-effective lead generators.”
Based in West Palm Beach, Florida, and staffed by a team of veteran technologists and innovators in lead conversion, Gubagoo offers revolutionary behavioral engagement and scoring technologies for automotive websites. With a mission to provide a smarter, more cost-effective alternative to the old lead generation model, Gubagoo is the first dealership website solution that successfully makes anonymous traffic identifiable, and converts the 95% of dealer site traffic that traditionally defects. Incorporating smart predictive matching and the best chat technology available - and powered by its proprietary behavioral engagement and scoring engine, ‘B.E.A.S.T.’ - Gubagoo engages new and repeat dealer site visitors with unprecedented relevance. Over 700 dealerships, including some of the nation’s largest dealer groups, as well as OEM-certified programs, already have adopted Gubagoo-powered websites.
Melanie Webber, mWEBB Communications, (424) 603-4340, firstname.lastname@example.org
Elizabeth Johnson, mWEBB Communications, (213) 713-4865, email@example.com