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DrivingSales University Continues Expansion into Canada: Partners with New Car Dealers Association of BC

Leading web-based dealership training platform is now available to NCDA members at special rate


Salt Lake City, UT and Richmond, BC –January 13, 2014- DrivingSales University (DSU), the industry leader in online training and performance coaching, today announced that it has furthered its expansion into the Canadian market with a new alliance with the The New Car Dealers Association of BC (NCDA).  The agreement makes DSU’s web-based dealership training program available at an exclusive discounted rate to NCDA’s over 350 member dealerships, and includes over 300 training sessions that cover all aspects of automotive digital marketing from marketing to process to structure.


Already adopted by hundreds of dealers in the US and Canada – and the official online platform for the National Automobile Dealers Association - DSU is the only fully interactive online university of its kind in the automotive industry and is dedicated to providing up-to-the minute profit-building Internet sales and marketing strategies to dealerships. DSU gives dealership professionals 24/7 access to training and includes individual on-demand courses and personalized one-on-one performance coaching taught by leading dealership and industry experts. The program also includes comprehensive reporting so training progress is easily tracked.


“Our member dealers are critically important to our economy, generating $10 billion in economic activity annually, and we want to ensure that they have the tools, training and personal performance coaching to keep apace with the rapidly evolving digital, mobile and social media revolution,” said Blair Qualer, President & CEO of the New Car Dealers Association of BC. “DSU’s terrific training program offers exactly that and is reaping terrific results for dealerships in the US and Canada, which is why we are so pleased to offer it at a special rate to our members.”


The DSU-NCDA alliance offers members a discount on all DSU training sessions for the first month, as well as a recurring monthly discount on new DSU subscription plans.


"We are very excited to continue our expansion into Canada through this important alliance. The New Car Dealers Association of BC is dedicated to furthering the education of its member dealers, improving their skills and, importantly, increasing profitability, and we are pleased to join them in that mission,” said Jared Hamilton, DrivingSales CEO and founder. “We have found that not only are auto dealers in Canada hungry for digital marketing training and strategies, but when presented with the right digital performance improvement solutions, they soar ahead of the market.”


For more information check out today’s blog on DrivingSales at:


To sign up for the DrivingSales University/MDA program contact Ron Henson, Director of Dealer Services, at


About DrivingSales University

DrivingSales University is a leading on-demand, web-based training platform focused on teaching the latest web strategies from a variety of top e-commerce experts.  A property of DrivingSales, one of the auto industry’s fastest growing media companies, DSU offers hundreds of classes for all dealership personnel with curriculum that pivots around the three key operational pillars of a dealership: 1. Process – how to handle and close that traffic; 2. Structure – how to structure the dealership to scale, including hiring, testing, compensation, job responsibilities, and more; and, 3. Marketing – how to increase walk in, phone and web traffic. DSU is the only fully interactive online university of its kind in the automotive industry and is a partner of NADA.


About The New Car Dealers Association of BC

The New Car Dealers Association of BC represents more than 350 New Car Dealers throughout the province, who generate $10 Billion in economic activity, pump $1.8 Billion net GDP directly into BC’s economy, and employ directly and indirectly more than 34,000 high paying full-time positions in over 50 communities they serve.

The Association speaks on behalf of British Columbia's new car industry to the public, media, and government, and deals with the legal, environmental, and consumer issues relating primarily to new vehicle sales in British Columbia.

The New Car Dealers Association of BC provides services, products, consultants and benefit partnerships to its dealer members.  



About DrivingSales

DrivingSales is a professional network serving the auto industry with dealer-driven news and information, online training, and performance data, all to enable dealers to make critical business decisions at their dealerships.  DrivingSales’ mission is to connect progressive dealership professionals to the people and information they need to maximize their success.  Founded by a third-generation car dealer, and opened up to the industry in 2008, today DrivingSales has registered users in over 50% of new car dealerships in the US and is active in several other countries around the globe.  To learn more about the DrivingSales community, training or performance analytics visit, and


DrivingSales Media Relations:
Elizabeth Johnson (, mWEBB Communications, 213.713.4865

Melanie Webber (, mWEBB Communications, 424.603.4340

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