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Industry Press Releases

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The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Digital Marketing Company Naked Lime Helps Automotive Retailers Seize Opportunities

 

Naked Lime’s White Papers Uncover Untapped Potential in the Automotive Industry

KETTERING, Ohio – Dec. 18, 2014 – Naked Lime Marketing authored four white papers this year that showed digital marketing’s effect on the modern dealership. The white papers covered a range of topics in automobile retailing, including new profit opportunities, customer acquisition, web design, and digital engagement.

“Naked Lime offers dealers more than a set of tools or products,” says Pat Horne, Naked Lime’s director of product planning. “Our services are built to help dealers execute successful digital marketing strategies and seize opportunities they might otherwise miss.”

Click to download the whitepapers on nakedlime.com.

About the Whitepapers

Four New Rules of the Road for Service Marketing unveiled new marketing strategies to turn the service department into an even bigger sales asset.

“What dealer doesn’t want to improve profit margins and sales?” says Kristen Adams, a Naked Lime marketing and advertising consultant. “The service department’s value goes far beyond revenue generated by repair work. We can help dealers tap further into this department’s potential.”

Millennials and Cars: Disrupt the Cycle encouraged dealers to think outside the buying cycle to find new ways to reach the Millennial vehicle shopper.

“Vehicle sales this year reached their highest point since the recession,” says Jay Harper, Naked Lime’s manager for XtreamService Marketing Services. “But Millennials aren’t showing up in droves to buy cars. Dealers can meet and exceed the Millennial shopper’s demands if they rethink how to keep customers happy and attract new ones.”

The Mobile Web Design Battle That Isn’t challenged responsive web design fans by showing that adaptive web design is the better fit for e-commerce businesses – including dealerships.

“When I bought my last car, I spent one hour at the dealership to ink the deal. I was ‘sold’ that car online, not on the lot,” Naked Lime Sales Manager Greg Uland says. “Consumers today want to interact differently with dealerships. The most successful dealers recognize that and embrace an e-commerce model for automobile retailing.”

Digital World, Digital Speak uncovered the power of content marketing to start a digital conversation between dealers and customers and drive tangible sales results.

“Consumers usually are turned off by a hard sales pitch,” says Steve Henning, senior director of marketing and advertising services for Naked Lime. “They’re more interested in having a conversation about how the car they want can change their life. Dealerships can use content marketing to do more than simply join the conversation: They can influence it.”

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