Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Industry Press Releases

Industry Press Releases Industry Press Releases

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Digital Marketing Company Naked Lime Helps Automotive Retailers Seize Opportunities

 

Naked Lime’s White Papers Uncover Untapped Potential in the Automotive Industry

KETTERING, Ohio – Dec. 18, 2014 – Naked Lime Marketing authored four white papers this year that showed digital marketing’s effect on the modern dealership. The white papers covered a range of topics in automobile retailing, including new profit opportunities, customer acquisition, web design, and digital engagement.

“Naked Lime offers dealers more than a set of tools or products,” says Pat Horne, Naked Lime’s director of product planning. “Our services are built to help dealers execute successful digital marketing strategies and seize opportunities they might otherwise miss.”

Click to download the whitepapers on nakedlime.com.

About the Whitepapers

Four New Rules of the Road for Service Marketing unveiled new marketing strategies to turn the service department into an even bigger sales asset.

“What dealer doesn’t want to improve profit margins and sales?” says Kristen Adams, a Naked Lime marketing and advertising consultant. “The service department’s value goes far beyond revenue generated by repair work. We can help dealers tap further into this department’s potential.”

Millennials and Cars: Disrupt the Cycle encouraged dealers to think outside the buying cycle to find new ways to reach the Millennial vehicle shopper.

“Vehicle sales this year reached their highest point since the recession,” says Jay Harper, Naked Lime’s manager for XtreamService Marketing Services. “But Millennials aren’t showing up in droves to buy cars. Dealers can meet and exceed the Millennial shopper’s demands if they rethink how to keep customers happy and attract new ones.”

The Mobile Web Design Battle That Isn’t challenged responsive web design fans by showing that adaptive web design is the better fit for e-commerce businesses – including dealerships.

“When I bought my last car, I spent one hour at the dealership to ink the deal. I was ‘sold’ that car online, not on the lot,” Naked Lime Sales Manager Greg Uland says. “Consumers today want to interact differently with dealerships. The most successful dealers recognize that and embrace an e-commerce model for automobile retailing.”

Digital World, Digital Speak uncovered the power of content marketing to start a digital conversation between dealers and customers and drive tangible sales results.

“Consumers usually are turned off by a hard sales pitch,” says Steve Henning, senior director of marketing and advertising services for Naked Lime. “They’re more interested in having a conversation about how the car they want can change their life. Dealerships can use content marketing to do more than simply join the conversation: They can influence it.”

###

 

 Unlock all of the community & features  Join Now