Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Industry Press Releases

Industry Press Releases Industry Press Releases

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

JKR Advertising & Marketing Expands Online Services, Acquires NOW Digital

7963849ba48079e871357cb9693f12b0.jpg?t=1

Orlando, FL – JKR Advertising & Marketing, already one of the country’s preeminent automotive agencies, has acquired NOW Digital, the automotive division of Orlando-based online company NOW Marketplace. The acquisition gives JKR new levels of expertise and support as it grows its menu of digital marketing services.

This makes JKR Advertising & Marketing one of the largest agencies in Florida and comes on the heels of JKR’s recent acquisition of Benedict Advertising & Marketing, located in Daytona Beach. Together, the JKR roster of companies now boasts 65 employees and bills more than $90 million annually.

Founded in 2009, NOW Digital’s offerings include Web site design and re-design, profit center updates, and co-op advertising compliance documentation. Having developed  strategies and tactics using themed and interactive graphics and coupons; landing page development for specific ad campaigns, comparative advertising; micro-sites and banner creative, the company provides comprehensive digital marketing and best practices to dealers through their unique, “90 Days from NOW” program.

“JKR’s strategy has always focused on core segments where we can be the industry leader, and digital marketing is fundamental to our growth strategy and future,” said Kevin Baumann, CEO at both JKR and NOW. “In NOW Digital, we have found the perfect partner to immediately take our digital advertising department to a market-leading position.”

NOW Digital will continue to be led by Christy Roman, who remains as President. “JKR and NOW Digital complement each other very well,” said Roman, an industry veteran whose achievements include developing a highly profitable software program for AutoTrader.com. “JKR can now call upon a one-stop shop that will help clients leverage their traditional and Internet advertising to the best advantage. We look at things from a very granular viewpoint, something most digital agencies don’t do; we can successfully impact and improve a dealership’s online presence.”

JKR Advertising & Marketing is one of the nation’s top-five largest automotive-only advertising agencies delivering all aspects of automotive retail advertising. JKR provides market analysis, creative, radio, TV, print, public relations, and digital. JKR’s experience, knowledge, and dedicated focus result in the overwhelming majority of clients outperforming their peers, markets, and competitors. Clients include individual dealerships to multi-brand, multi-store groups.

 Unlock all of the community & features  Join Now