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Auto Industry’s First Digital Hang-Tags to be Unveiled at NADA 2015 by Pearl Technology Holdings, LLC

Dallas, TX – January 12, 2015 -- Pearl Technology Holdings, LLC (Pearl) an automotive technology incubator created by auto industry entrepreneur Bruce Thompson, today announced that it has partnered with HalyconTech, LLC,  to release the industry’s first digital hang tags for auto dealers, eCartag. Pearl Technologies will be debuting the new product and providing live demonstrations at booth # 919S at the 2015 NADA Convention & Exposition in San Francisco, CA, January 23-25.

The hang tags sync with the dealer’s Internet pricing feeds and update the physical vehicle pricing within 15 seconds of an Internet change.  They can be reused an indefinite number of times and auto sync with a vehicle’s VIN by simply plugging them into the vehicle’s OBD; requiring no programming and giving users a plug and play solution. The tags are GPS-enabled and have much more functionality than pricing updates. Additional features include pre-scheduled and real-time floorplan checks, battery monitoring, engine auto-start from a smartphone or central portal, test drive activity and much more.        

“Hang tags are one of the biggest hassles in a dealership.  Every time a price is changed on a vehicle a new hang tag has to be created and installed in the vehicle.  It’s costly, time consuming and fraught with errors and compliance issues because the Internet price and lot price don’t match,” said Bruce Thompson, CEO and Founder of Pearl Technology Holdings, LLC. “eCarTag represents a new and efficient way to not only solve the manual pricing issue, but also deliver a whole new suite of tools from floorplan checks to battery monitoring, remote starting and many other applications.  We partnered with Halcyon Technologies to build and deliver the technology.”

Commenting further on the partnership, Kartik Kakarala, Founder and CEO of HalcyonTech, LLC, stated, “We spoke to many dealers and listened to their frustrations with the current process that dates back to the 1940’s and 1950’s. Partnering with Pearl was exactly what we wanted to do.  We’ve worked on various projects with Mr. Thompson since 2002, and love the vision and creative freshness the Pearl team brings to the table.”

eCarTag will also  enable a dealer to monitor battery levels in all vehicles on the lot from a central portal.  “It’s great to know a battery needs charging before finding out too late when attempting a test drive with a customer,” commented Thompson.  By the end of the 1st quarter the system will also allow a user to remotely start and turn off the vehicle engine from the central portal or the user’s smartphone, as well as lock and unlock the vehicle. 

Floorplan checks can also be done in real-time from portal or smartphone.  Every vehicle can be geo-located within a 4-5 feet disparity.  Automatic scheduled floorplan checks can be done and reports auto generated to lenders and dealership management.  eCarTag is fool proof because the tag must be plugged into the vehicle’s OBD to be activated.  The system seamlessly communicates with a dealer’s DMS so discrepancies are auto checked against sales status at the dealership.   

For more information or to schedule a live demo at NADA, call 888-339-1116 or visit:  www.pearlsolutions.com/nada .

About Pearl Technology Holdings, LLC, 

Auto industry entrepreneur Bruce Thompson announced earlier this year the formation of a new holding company, Pearl Technology Holdings, LLC.   Pearl was created to be an automotive technology incubator.  The company’s mission is to create and deliver innovative new impact tools to the industry.  Thompson has been credited with creating the “used car inventory management” space when he formed American Auto Exchange (AAX) in 2001.  In 2010 he started RedBumper, LLC, which is also primarily focused on “used car inventory management.” Pearl launched three new subsidiaries in 2014; CarOffer, LLC, NewCar IQ, LLC and VehicleXchange, LLC. 

 

About HalcyonTech, LLC

Halcyon Technologies USA offers development and consulting services that address IT Professional services like Web architecture, Application Development, Mobile Applications and development of enterprise business systems. Halcyon Technologies IT Professional Services has set High Industrial standards providing entire IT Solutions without compromising in delivering Quality product and services provided. In Halcyon we are passionate about creating innovative IT Solutions for our clients and work with them as a partner to conceptualize and Support them in maintenance of Web Design, Application development, Mobile application or any other technology driven businesses.

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