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Jared Hamilton
From: Jared Hamilton
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Industry Press Releases

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Exclusive Blog Posts

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

New Dealership Websites from Naked Lime Marketing

One Web Platform Built for Multiple Devices to Deliver Better Results

   Naked Lime Has Launched New Aptus Websites™ Platform for Automobile Retailers

KETTERING, Ohio – Jan. 28, 2015 

“Which device consumers use for web browsing is often driven by context: where they are, what they intend to do, and the amount of time the task will take,” said Jim Wright, vice president and general manager of Naked Lime. “Dealers are recognizing they need to account for these factors when designing their dealership websites. We’ve developed Aptus, inspired by the Latin word for “adapt,” to help make it easier and more efficient for dealers to deliver a more pleasing online experience by serving up the right web content on the right device to every consumer who visits the dealership’s website.”

Aptus benefits include:

  • The ability for dealers to choose what content consumers see on each device, all while maintaining one URL for better search engine optimization (SEO).
  • Easy drag-and-drop website editing capabilities that allow dealers to change site elements on the fly.
  • Faster page loads to help improve the consumer experience and conversion rates.
  • A new, more intuitive website administrative tool for dealership employees to quickly and easily manage the components of their site.
  • A tailored website setup process and web strategy advice and support from Naked Lime’s specialists to help dealers gain the most from their digital dealership.

Wright concluded: “The vast majority of today’s consumers already have made their buying decision prior to stepping foot in the dealership. They’ve been interacting with the dealer across a number of devices and formats before selecting which car and where to buy. With Aptus, dealers are better able to put their best message in front of consumers during each online interaction, which can lead to a better retail experience for consumers and better business results for dealers.”

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