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Industry Press Releases

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How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

New Dealership Websites from Naked Lime Marketing

One Web Platform Built for Multiple Devices to Deliver Better Results

   Naked Lime Has Launched New Aptus Websites™ Platform for Automobile Retailers

KETTERING, Ohio – Jan. 28, 2015 

“Which device consumers use for web browsing is often driven by context: where they are, what they intend to do, and the amount of time the task will take,” said Jim Wright, vice president and general manager of Naked Lime. “Dealers are recognizing they need to account for these factors when designing their dealership websites. We’ve developed Aptus, inspired by the Latin word for “adapt,” to help make it easier and more efficient for dealers to deliver a more pleasing online experience by serving up the right web content on the right device to every consumer who visits the dealership’s website.”

Aptus benefits include:

  • The ability for dealers to choose what content consumers see on each device, all while maintaining one URL for better search engine optimization (SEO).
  • Easy drag-and-drop website editing capabilities that allow dealers to change site elements on the fly.
  • Faster page loads to help improve the consumer experience and conversion rates.
  • A new, more intuitive website administrative tool for dealership employees to quickly and easily manage the components of their site.
  • A tailored website setup process and web strategy advice and support from Naked Lime’s specialists to help dealers gain the most from their digital dealership.

Wright concluded: “The vast majority of today’s consumers already have made their buying decision prior to stepping foot in the dealership. They’ve been interacting with the dealer across a number of devices and formats before selecting which car and where to buy. With Aptus, dealers are better able to put their best message in front of consumers during each online interaction, which can lead to a better retail experience for consumers and better business results for dealers.”

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