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New York, NY— February 16, 2015 – HookLogic, the global leader in commerce search advertising and premium provider of lead-generating incentive solutions for automotive dealers, today announced that its AutoHook suite of marketing solutions has received an Automotive Website Award for Marketing Innovation.
The Automotive Website Awards is an annual ceremony held by PCG Consulting that honors the best of the best for automotive dealers. This year, the 2015 Automotive Website Awards took place just prior to the National Automobile Dealer Association Convention. The City Club of San Francisco hosted the award show which presented 37 awards to the best website and technology products on the market for car dealers.
“AutoHook by HookLogic showed some very impressive results, generating showroom traffic with a historical 60 percent conversion rate. For that, and the many features in their marketing suite, they have been awarded with a Marketing Innovation Award. Congratulations to HookLogic for receiving this honor,” said Brian Pasch, CEO of PCG Consulting, Inc.
HookLogic’s AutoHook Suite of Solutions provides the ultimate attribution model in auto. It drives more in-market shoppers into a dealership by offering time-sensitive, high-value hooks. The AutoHook Suite of Solutions includes: Web2Show, a tool that converts traffic from the dealer’s website into more showroom visitors. Prospects that visit the dealer’s site are invited to choose a free gift, redeemable by visiting their showroom. Lead2Show,, a tool that maximizes the dealers 3rd party leads using scoring via data partners, such as Polk and Dataium, to immediately identify the highest intent to buy customers. And the newly released Mobile2Show, a best in class mobile targeting and showrooming solution. Mobile2Show targets competitive dealership/brands in the mobile environment, both on the dealer’s site as well as other local and regional sites, and drives prospects away from competitors and into the dealership’s showroom.
"It‘s a real honor to receive our third AWA in as many years," said David Metter, president of automotive for HookLogic. "We continue to innovate and offer our dealers and OEM partners the most cutting-edge technology to drive more in-market shoppers into their showrooms. With the release of Mobile2Show, and further innovation in the pipeline, I look forward to what 2015 has to offer.”
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HookLogic, the global leader in commerce search advertising, partners with the world’s leading retailers, online travel agencies, and automotive companies to provide marketers unprecedented access to active category shoppers and a clear view into resulting sales attribution. The company’s high-performance vertical marketing programs accelerate sales for product brands, marketplace sellers, hoteliers, and automotive marketers. Network partners and advertisers including Walmart, Target, Intel, Asda, L’Oreal, Expedia, Priceline, General Motors, and Chrysler use HookLogic to increase sales and monetize site traffic. Backed by Bain Capital Ventures and Intel Capital, HookLogic is headquartered in New York City, with offices in Ann Arbor, Santa Monica, Atlanta, and London, UK.