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DMEautomotive Offering New Services to FCA US LLC MarketCenter



DMEautomotive’s innovative mobile app, call management program and parts lead generation now available to Alpha Romeo, Chrysler, Dodge, Fiat, Jeep and RAM dealers

54952edeefbeeea9d837581748764a56.jpg?t=1Daytona Beach, FL – March 31, 2015 – DMEautomotive today announced that it is adding services to its long-standing relationship with the Fiat Chrysler Automobiles (FCA) MarketCenter, an online marketplace designed for Alpha Romeo, Chrysler, Dodge, Jeep, Fiat and RAM dealers. DMEa has been offering services as a MarketCenter supplier for 9 years, through its Wholesale Parts Lead-generation program. Among its industry-leading marketing programs now available through MarketCenter are Driver Connect, the industry-leading, dealer-branded mobile app; and MasterCall, a highly effective inbound and outbound call-management program.


“We are proud to extend our long-standing relationship with FCA MarketCenter to include services that, in light of mobile’s skyrocketing popularity and the influx of incoming calls, are mission-critical to today’s dealerships,” said Mike Walther, CEO of DMEautomotive. “Both Driver Connect and MasterCall are proven to help dealerships reach and retain today’s increasingly disloyal, mobile-hungry service customers. Driver Connect and MasterCall, coupled with our highly successful Wholesale Parts Lead-Generation program, are poised to generate significant marketing advantages for today’s Alpha Romeo, Chrysler, Dodge Fiat, Jeep, and RAM service departments.”


In addition, Alpha Romeo, Chrysler, Dodge, Fiat, Jeep and RAM dealers qualify for FCA MarketCenter preferred pricing for the following DMEautomotive programs:


Driver Connect Mobile App

Driver Connect is an award-winning, Tier-3 automotive customer retention mobile app that drives repeat business and promotes customer loyalty. Available for both Android and Apple users, it utilizes the data from the point-of-sale system to promote vehicle services, enhance customer relations, and track vehicle service history. Customers can make appointments, search dealer inventory, receive special offers, coupons, view and ‘tap-to-pay’ their service invoice, all  straight from the app.



MasterCall is a complete set of compliant inbound and outbound customer contact management solutions. Our Customer Interaction Center is 100% automotive and has been handling calls for 15 years. We operate 24/7/365 and provide straightforward, transparent reporting. All calls are recorded. MasterCall offers a flexible, scalable and affordable set of solutions that provides dealers with as much, or as little, service as they need to succeed.


Inbound: The Service and Sales Backstop Program is a powerful customer service tool. We fulfill missed opportunities by answering the phone and interacting with your customers, when the dealership is closed or employees are busy with customer. We are integrated with over 10 service scheduling tools, including wiAdvisor, allowing agents to seamlessly book appointments directly in your system, while simultaneously utilizing the specific criteria for your scheduling philosophies. Best of all, you only pay for what you use!


Outbound: Outbound sales and service calls are proactive and our CIC teams handle these calls with a detailed knowledge of the individual dealer in a professional, conversational manner. Sales calls include: Unsold Follow Up, Lease Renewal, Internet Prospect, Targeted Sales Opportunity, Vehicle Buy Back, Appraise Trade, Lower APR, Lower Payment and CSI calls. Service calls include: First Appointment, Declined Services, Lost Customer, No Show Appointment Follow Up, Recall Notification, Missed Major Service and CSI calls.


Wholesale Parts Lead Generator: The Wholesale Lead Generator program consists of outbound calls on behalf of a dealership to pre-defined independent repair facilities including repair, exhaust, transmission and collision centers. We deliver actionable information including qualified leads, interest in powertrain or specific parts, customer concerns, and relative information about your current clients and prospects. This program is 50% MOPAR One reimbursable.

About DMEautomotive

DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Florida.


Media Relations

Melanie Webber, mWEBB Communications, (424) 603-4340,
Crystal Hartwell, mWEBB Communications, (949) 929-4637,


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