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Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group moved up 25 spots in this year's "Top 100 Dealership Group Used-Vehicle Sales" supplement published by Automotive News. The…

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

HookLogic Releases New eBook, Marketing Attribution: The Auto Dealer's Digital Roadmap from Awareness to Sale

dde2433531f16e9554306d413ed32a38.jpg?t=1New York, NY— April 6, 2015 – HookLogic, the global leader in commerce search advertising and premium provider of lead-generating incentive solutions for automotive dealers, today announced the release of a new eBook, Marketing Attribution: The Auto Dealer's Digital Roadmap from Awareness to Sale. The eBook reveals the latest best practices, strategies and tools being used by auto dealerships to track and improve performance of all their marketing channels.

“Today's customer journey from awareness to sale happens across numerous touch points. A consumer may conduct research on one web site, then move from a search engine to a blog to a review site, then click on an ad, all over the course of weeks or months. Your dealership brand may appear to a customer multiple times along their shopping journey, so how do you know what specific marketing effort leads to the sale?” said David Metter, president of automotive for HookLogic. “Marketing attribution is your roadmap to success – It gives insight into your customers' shopping behavior.”

More than 90 percent of customers begin their shopping process on the Internet. The ability to track IP address activity, interpret behavioral data and draw meaningful conclusions from that data is transforming the marketing landscape. Attribution is the digital roadmap that helps dealerships successfully navigate this new environment. Marketing Attribution: The Auto Dealer’s Digital Roadmap from Awareness to Sale covers how, when armed with accurate attribution data, dealerships can confidently try new strategies and tools to improve marketing performance.

The AutoHook suite of products by HookLogic provides one of the most powerful attribution models available. It gives auto dealers incredible insights to consumer behavior so they know which marketing channels, campaigns and efforts are influencing customers at critical junctures during their decision-making process.

Marketing Attribution: The Auto Dealer’s Digital Roadmap from Awareness to Sale shares how dealers are using innovative applications of AutoHook's incentive marketing tools and direct attribution models to increase leads, sales and marketing investment ROI.

To download a free copy of Marketing Attribution: The Auto Dealer’s Digital Roadmap from Awareness to Sale, visit: http://eepurl.com/biJNc5. To schedule a demonstration any of the AutoHook Suite of Solutions, visit: http://www6.hooklogic.com/autodemo, or call, 855-lead-2-show (855-532-3274).

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About HookLogic:

HookLogic, the global leader in commerce search advertising, partners with the world’s leading retailers, online travel agencies, and automotive companies to provide marketers unprecedented access to active category shoppers and a clear view into resulting sales attribution. The company’s high-performance vertical marketing programs accelerate sales for product brands, marketplace sellers, hoteliers, and automotive marketers. Network partners and advertisers including Walmart, Target, Intel, Asda, L’Oreal, Expedia, Priceline, General Motors, and Chrysler use HookLogic to increase sales and monetize site traffic. Backed by Bain Capital Ventures and Intel Capital, HookLogic is headquartered in New York City, with offices in Ann Arbor, Santa Monica, Atlanta, and London, UK.

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