Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Industry Press Releases

Industry Press Releases Industry Press Releases

Exclusive Blog Posts

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Is Your VDP Your MVP?

Is Your VDP Your MVP?

The vehicle display page (VDP) is often the last page a customer sees before contacting a dealer. By the time they’ve arrived there, they’ve li…

Where Should You Spend Your Time at NADA 100?

Where Should You Spend Your Time at NADA 100?

You’re taking time away from your busy service or parts department, all on the company dime, to attend NADA 100 in New Orleans. You’d better ha…

What Does It Mean To Have A Vehicle Recall

What Does It Mean To Have A Vehicle Recall

  Your Turn To Drive's panel of experts discuss What Does It Mean To Have A Vehicle Recall.  In this video, Jim Dykstra of www.vinadvi…

First-Ever Women in Automotive Convention to Debut in 2015 – Industry Pioneer named as Keynote Speaker

a67bf79074bcb810c5bdc4b263ef46c9.jpg?t=1Orlando, FL – The inaugural Women in Automotive Convention will take place this summer with the purpose assisting the automotive community in recruiting, retaining and developing female employees and leaders. Women make up just 17% of employees at auto dealerships according to NADA – and organizers of the conference are working diligently to raise this number, beginning with this event.

The conference is set for Tuesday-Thursday, August 18-20 at the Ballroom at Church Street in Downtown Orlando. The three-day conference includes speakers, breakout sessions, workshops and booth displays – all centered on the goal of educating and inspiring women in all areas of the automotive industry.

Keynote speaker, Lisa Copeland, has been a pioneer in the field of automotive marketing and management for more than 25 years. She is currently Managing Partner of Fiat of Austin, the top Fiat retailer in North America since the brand’s return.

“The topic of women in the automotive industry hits very close to home for me, because for women, the struggle is real,” Copeland said. “The event’s organizers are women who have been in the automotive industry for many years, and I am honored to be part of this precedent-setting event.”

Christy Roman, President of NOW Digital and Women in Automotive co-founder, agrees. “With female consumers making greater than half of the major purchasing decisions, like buying a car, it is ironic that such a low percentage of women are employed by dealers. We think there’s an opportunity to help women see the career possibilities that exist in the industry, and this conference will help facilitate cultural changes inside dealerships to increase the population of female employees.”

With the dynamic choice of Copeland as keynote speaker, attendees will hear her inspirational journey in the male-dominated industry. Under her leadership, Fiat of Austin was named the #6 Best Workplace in North America by Automotive News in 2013. She is the co-author of The New York Times best-seller Succeeding Against All Odds, a book described as Chicken Soup for the Soul for entrepreneurs.

Her success story has been featured in such prominent publications as The Wall Street Journal, New York Times, Marie Claire and Automotive News. Copeland is also the cofounder of Women Impacting the Nation and The Project 19 Foundation, nonprofit organizations dedicated to advancing leadership roles for women. For more information or to register for the convention, please visit www.WomeninAutomotive.com.

Contacts: Public Relations - Susan Givens: sgivens@womeninautomotive.com Sponsorship information - Christy Roman: croman@womeninautomotive.com, 407-256-2645. 

 Unlock all of the community & features  Join Now