Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
HUNTINGTON BEACH, Calif., May 27, 2015 -- Vboost Inc., today announced that, in response to high demand from auto dealers, the company has expanded beyond its core service as a leading auto industry viral marketing company, and launched “My Lead." Industry studies show that video responses produce more lead to appointment conversions. The My Lead program offers salespeople an effective way to follow up with customers with a dynamic video response, without needing to shoot video every time they send a message. It is a turn-key and simple process with one-and-done templates.
“Finally, there is a way to respond with video that my team will actually use,” said Jason Curie, General Manager with Feldman Automotive. “Vboost get us into thousands of consumer’s living rooms in the most positive way ever. Our sold customers are doing all the work in the most organic way possible…. This is for serious marketers only.”
My Lead builds a fun and interesting video for individual salespeople, featuring the vehicle their customer has expressed an interest in. By adding an entertaining and personal touch to the follow up process, My Lead helps cut through the clutter and turns cold leads into warm bodies. Dealers piloting the program have seen a substantial increase in lead conversion rates.
“Vboost dealers enjoy outstanding share rates and video views through our proactive process. We bring them more referral business by creating positive viral marketing from customer photos and videos at the time of vehicle delivery. These then get shared by the customer on social media,” said Paul Moran, Vboost President and CEO. “As our dealers see the huge value of video, they have been asking for more video options that go beyond sold customers. We therefore repurposed our app to do more with video and developed My Lead. It is a very simple video program for salespeople to follow up with leads. Vboost is no longer just for sold customers, it now converts more cold leads into hot prospects.”
The My Lead program works as follows:
“Video walkarounds are a great way to sell cars, but the downside is that they do not happen often enough – they just take too much effort and most people are not comfortable shooting video. My Lead shoots one video, one time. The program then uploads photos/footage of the customer’s specific vehicle, integrates it with the salesperson’s recorded intro and it is emailed to the customer. It’s that simple,” Moran said.
Vboost’s core product is a quick and easy process to capture photos at the time of vehicle delivery and quickly gets those “branded” photos out to the customer. The captured photos are stitched into a slideshow set to music. Now the customer becomes the dealer advocate by posting/sharing the photos and/or videos. These videos are shared via Twitter, Facebook, Instagram, YouTube and other social platforms, as well as emailed and texted to the customer’s friends and family.
Vboost then monitors and quantifies results from each viral marketing campaign and reports back to their dealers. The Vboost Viral Marketing Platform delivers and tracks thousands of viral messages monthly – all designed to create referral business for its dealers. Some Vboost dealers are enjoying customer share rates over 70 percent, with more than 1,000 video views every month. These results go beyond simple page views -- they reflect customers that are actually clicking and watching the dealership “Customercials.”
Vboost will shortly be releasing an updated version of its core viral marketing product. Currently being piloted in numerous dealerships, it offers several enhanced capabilities including follow up for in-store prospects. The company also plans an upcoming release of another new tool for dealers for effective prospect follow up, further expanding its product line. Dealers should look for more news about these releases in the 3rd quarter of 2015.
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Based in Huntington Beach, CA, Vboost, Inc., is the first proactive process to bring more referral business to dealers by creating positive viral marketing that is delivered quickly and gets shared. It involves a streamlined process via a mobile application and three unique technologies, which collect customer photos at the time of vehicle delivery, convert them to custom music videos and sends them directly to the customer. By sending these branded messages to customers during the emotional highpoint of the buying process, we have found that most buyers are compelled to upload and share these videos with family and friends via Facebook, YouTube, Twitter, email and other social media platforms. Best of all, results from each viral marketing campaign are being monitored, quantified and reported back to the dealers. For more information or a demonstration call 800.799.3130 or visit www.vboost.com.