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Bockius’ presentation “Big Data Strategies to Capitalize on Your Used Car Marketing” will be co-presented by Tom White, Jr. from Subaru of Wichita; Bockius and White were selected to speak by auto dealers in a highly competitive process; joining an agenda with four award-wining authors and other industry experts
Austin, Texas – August 17, 2015 – Chad Bockius, Chief Marketing Officer of CarStory, and Tom White Jr. from Subaru of Wichita have been selected to present at the seventh annual DrivingSales Executive Summit (DSES), the largest gathering of progressive dealer executives other than the NADA conference. The presentation, Big Data Strategies to Capitalize on Your Used Car Marketing, was selected by a panel of dealers in a highly competitive process, just 1 in 3 applications were accepted. Bockius and White join an agenda that includes seven keynotes from a Harvard Business School faculty member, leading search marketing and content marketing strategists, branding experts and technology visionaries, several of which are award-winning authors.
The DSES has sold out every year since inception and hosted over 1,000 attendees last year. It is unique in the industry because auto dealers determine the speakers and agenda. This year’s summit will be held Sunday, October 18 through Tuesday, October 20, 2015 at the Bellagio Las Vegas.
“Tom White, Jr. and I are thrilled to be delivering this seminar on how big data can help dealerships sell more used cars and capture more online leads. Dealers will be able to walk out of our session with actionable items they can take back to their dealership to start driving up their used car conversions,” said Chad Bockius, Chief Marketing Officer of CarStory.
The two analytical minds of Chad Bockius and Tom White Jr. will be sharing eye-opening, and potentially controversial data, as to the online discovery process exhibited by today’s used car shoppers. Attendees of DSES will see industry-first data regarding the change in consumer shopping behavior on used car marketplaces and dealer websites.
“CarStory’s presentation was chosen from a competitive group of applicants comprising some of the industry’s most innovative dealer executives and thought leaders. Clearly “Big Data Strategies to Capitalize on Your Used Car Marketing” resonated with our dealer panel because it offers the kind of ahead-of-the-curve insights, actionable information, and profit-building practices that our attendees can take home and immediately implement in their dealerships,” said DrivingSales CEO and Founder, Jared Hamilton. “We are very proud to add both Chad Bockius of CarStory and Tom White Jr. from Subaru of Wichita to our 2015 agenda.”
For the full DrivingSales Executive Summit agenda and to register before the event sells out, go to http://drivingsalesexecutivesummit.com or contact firstname.lastname@example.org. Stay tuned for DSES news as it develops on www.twitter.com/drivingsales and on facebook.com/drivingsales. Participate in the conversation using #DSES15 as preparations continue throughout the year.
CarStory is the industry’s largest provider of search and inventory data and analytics on used vehicle pricing and preferences. CarStory Market Reports are powered by Vast and synthesize over four million real-time used vehicle listings with data from over eight million searches a week to produce unique insights that help move consumers from online shoppers to on-the-lot buyers. By uncovering facts, features and competitive differentiators that make each vehicle unique in any given market, CarStory offers dealers and consumers the confidence they need to condense the sales process and walk away happy. A merchandising tool and lead source for websites, CarStory Market Reports are free to auto dealers. Learn more at www.carstory.com.
DrivingSales is the industry’s leading resource for automotive dealership professionals to obtain actionable insight, education and connections to advance their careers and grow their businesses in a time of unprecedented market change. Founded by a third-generation car dealer in 2008, today DrivingSales is utilized by two thirds of franchised dealerships in North America as a resource to improve their business performance.
To learn more about the DrivingSales community, news, dealer education or performance analytics visit DrivingSales.com, DrivingSalesNews.com, DrivingSalesUniversity.com and DrivingSalesData.com
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