We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Vancouver WA—AUGUST 25, 2015 – 74 Percent of daily visitors to auto dealer websites, if given the option, would prefer to work the entire deal online, including financing, price negotiation, back office, paperwork and home delivery, according to a recent automobile survey by Accenture. To meet this growing need, DealerSuccess, an automotive industry marketing/branding company, today announced the launch of Virtual Deal, an Online Deal Creator for the consumer that uses an innovative perfect payment DMS-integrated technology. Auto dealers are currently desking 50-200 extra deals a month with VirtualDeal, at a 96 percent consumer closing ratio.
“We have been implementing web conversion tools for the better part of a decade. In that time, we have never seen a conversion tool dominate like VirtualDeal. Since inception, 37 percent of ALL our web conversions are the result of VirtualDeal. As a result, our stores are rapidly switching over to this superior way of engaging and converting car shoppers. With VirtualDeal, we are truly one step closer to true automotive e-commerce,” said Sean McKannay, CIO Dick Hannah Dealerships.
VirtualDeal is a simple plug-in to an auto dealership’s existing website and works as follows: A customer can select a vehicle, click the VirtualDeal button and complete their entire deal from home. Customers are able to get multiple lease/payment options, trade value, financing and fees, and reserve their vehicle for up to 24 hours. VirtualDeal also creates perfect payments that both the dealer and consumer can get behind, and has an integrated customer follow-up system with full accountability reporting. DMS and CRM integration captures customer values/history and allows deal push, accurate ROI and closed RO VirtualDeal automation. DealerSuccess also guarantees a 200 percent ROI.
Quietly pilot tested, enhanced and improved over the past 8 years, VirtualDeal has been found to produce profitudying live dealerships, and with actual implementation of VirtualDeal on the Dick Hannah Honda website, I have seen firsthand that this technology produces spectacular results,” said Joe Orr, DealerSuccess CEO. “I know all of the questions. Will I lose profit on the front-end or the back-end? Can a deal really be finalized – payment perfect – online so that all that remains is the test drive? How does this benefit my dealership? Well, I’m so convinced that online deal creation is a game-changer; our industries next evolution; that I resigned from a career I loved, as a general manager at one of the greatest dealer groups in this nation, in order to take the helm at DealerSuccess and get VirtualDeal out to dealers across the nation. VirtualDeal has a 96 percent consumer closing ratio --- I have never seen any customer adoption like this in my 35- year career.”
Orr spent the last 25 years at Dick Hannah Dealerships, where he redefined the role of a General Manager in the 21st century. He helped build the group, and its Honda dealership, into one of the largest in the North West. While working as GM, Orr served on the creative team with DealerPeak to totally re-create and re-brand their Online Deal Creation tool for his Honda store. He fell in love with the product and decided to leave automotive retail so as to further develop this tool (now VirtualDeal) for use in auto dealerships. Orr now works with his wife, Kim Orr, and her team, at DealerSuccess, to offer VirtualDeal as well as consulting and other revolutionary products that are meaningful to both dealerships and consumers.
Today’s consumer purchases almost everything online and VirtualDeal now offers that same experience for vehicles. With modern dealer websites, a consumer can choose the year, make, model and even the exact new or used vehicle they want to buy, all via the net. What has been missing is the ability for them to come to exact terms, commit to a purchase and reserve their vehicle from the comfort of their own home.
“Consumers surf through 5-8 dealer websites before driving to 1.4 dealerships – 1.4, how do they even do that? What if you had a VirtualDeal button – an Easy Button if you will -- on every piece of inventory with a fun video that explains the risk-free hassle-free benefits – do you think you would capture and engage more shoppers and desk more deals?” Orr questioned.
With VirtualDeal, customers can engage in a private message conversation with a dealership’s deal manager and it’s so mobile friendly that both the customer and the deal manager can work the entire deal from home -- risk free. Customers can receive up to 9 payment and down payment options on a buy or a lease, trade in offers, and a full disclosure. Perfect payment retail and lease proposals allow dealers to work a real deal with the customer, down to the penny. All that’s left is the test dive. Then, the customer simply completes the finance offerings and signs, greatly reducing their time at the dealership.
“VirtualDeal is an incredible value when it comes to additional sales generation – perhaps the best bang for the buck we have seen. Since so much of today’s traffic comes from our website, it’s up to us to convert that traffic into sales, which is exactly what VirtualDeal allows us to do. We would share our numbers with you, but you wouldn’t believe them anyway. Just do yourself, and your dealership a favor – sign up for VirtualDeal – you will not be sorry that you did,” said Brad Tonkin, Owner, Tonkin Auto Group.
For more information, or to schedule a demo, call: 855-568-4140 email firstname.lastname@example.org or visit: www.dealersuccess.net
DealerSuccess is a team of inspired and passionate automotive executives, dealership Internet directors and professional marketers that seek out, research, test and launch revolutionary automotive products that have the potential to evolve and disrupt automotive for both the consumer and DealerSuccess’ auto dealer partners.