1,000 dealers share their thoughts about chat, text and messaging in general...and how these communications pay off. SEE HOW
Huntington Beach, CA – September 2, 2015 -- Vboost Inc., a viral marketing company focused on the auto industry, today announced the release of new reporting enhancements for its highly successful viral marketing program that enable auto dealers to better track customer interactions and exposure to more effectively manage their viral marketing campaigns.
Vboost’s core product is a quick and easy process to capture photos at the time of vehicle delivery and immediately send these “branded” photos onto customers to share with family and friends. The captured photos are stitched into a slideshow set to music. Now the customer becomes the dealer advocate by posting and sharing the video/photo packages via Twitter, Facebook, Instagram, YouTube and other social platforms, as well as emailing and texting them to their friends and family.
Vboost then monitors and quantifies results from each viral marketing campaign and reports back to their dealers. The Vboost Viral Marketing Platform delivers and tracks thousands of viral messages monthly – all designed to create referral business for its dealers. Vboost dealers enjoy share rates from 60 percent to as high as 130 percent for these “Customercials.” These results go beyond simple page views -- they reflect customers that are actually clicking and watching the dealership “Customercials.”
The new reporting features provide invaluable insight into how customers are not just looking at their photos, but also clicking through to the offers and connecting to the dealer’s inventory and social sites. “This new visibility into customer behavior allows us to clearly see that these customer photos do lead to dealership traffic and more service and sales revenue”, said Paul Moran, Vboost CEO.
The Vboost “Customercials” can be sent to the customer with a first service offer to encourage the customer to connect with the service department and schedule their first vehicle service. Once the videos and photos are shared with a friend or associate, the offer then becomes a sales offer. Up to 25 percent of photo packages convert into online traffic for the dealership and the enhanced reporting features enable dealers to better track all these interactions.
“A 2014 CMO Council report on social analytics within the auto industry states that it’s the passion behind car buying that translates over to social networking sites. This is exactly what Vboost does. We enable the customer to share their passion for that new vehicle with their network of family and friends and the results are incredibly powerful,” Moran stated.
The CMO Council report found that 84 percent of all automotive shoppers are on Facebook and 24 percent used the networking site as a resource for purchasing their last vehicle. In addition, one out of four car buyers used social media to discuss or communicate a recent purchase experience and 38 percent of consumers report they’ll consult social media next time they purchase a vehicle.
"The most powerful form of marketing is word-of-mouth and social media is the word-of-mouth of today. Vboost is the only form of advertising that gets posted for you by your customers. This is the best way to become part of the online conversation that goes on during the buying cycle,” said Moran.
Vboost will shortly be releasing an updated version of its core viral marketing product. Currently being piloted in numerous dealerships, it offers several enhanced capabilities. The company also plans an upcoming release of another new tool for dealers for effective prospect follow up, further expanding its product line. Dealers should look for more news about these releases later this year.
Vboost will be exhibiting at the upcoming Digital Dealer 19 Conference and Exhibition, Booth #238, October 5-7 2015, in Las Vegas Nevada. For more information, or to schedule a demo, call 800-799-3130 or visit www.vboost.com
Based in Huntington Beach, CA, Vboost, Inc., is the first process to bring more referral business to dealers by creating positive viral marketing that is delivered quickly and gets shared. It involves a streamlined process via a mobile application and three unique technologies, which collect customer photos at the time of vehicle delivery, convert them to custom music videos and sends them directly to the customer. By sending these branded messages to customers during the emotional highpoint of the buying process, we have found that most buyers are compelled to upload and share these videos with family and friends via Facebook, YouTube, Twitter, email and other social media platforms. Best of all, results from each viral marketing campaign are being monitored, quantified and reported back to the dealers. For more information or a demonstration call 800.799.3130 or visit www.vboost.com.