Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
Today LotMonkey, a provider of software technology solutions for automobile dealerships and dealer groups, announces the official launch of its new app that helps reduce costs, drive sales and increase productivity. Dealerships can use the LotMonkey app to more efficiently and affordably create customized, professional-quality stickers, signs, graphics and more in-house.
With high inventory turnover rates and extensive requirements for labeling new vehicles, designing and printing updated promotional materials can absorb many dealership resources. With the introduction of LotMonkey, an in-house team member can ensure each car is lot-ready in a fraction of the time and at a lower cost. In addition, branding beyond the lot is easier than ever. Decorate the showroom and prepare for off-site events with graphics created within the application, and quickly send to a local vendor or print internally.
As the auto industry continues to be impacted by online sales platforms, it’s imperative that dealerships translate the e-shopping experience to the lot by merchandising their inventory in an organized and resourceful manner. Using LotMonkey is the first step in helping dealers quickly adapt to changing customer needs and wants.
LotMonkey’s application pulls the dealership’s inventory in real-time, allowing the auto dealer to create and edit any marketing materials for each car directly in the app. These items may include vehicle-specific windshield graphics, side window stickers, pre-owned buyer’s guides, and scan-click-text graphics, along with showroom banners, floor/pavement graphics, window signs, and more. With a variety of print file distribution options to choose from, dealers can download and print on-site, send to a sign shop, or email the files to colleagues to print. Once printed, the user will have all of the materials they need to brand the car or dealership.
“We created LotMonkey to empower dealers and directly hand them the keys to their in-store branding and marketing,” said John Wingle, founder and CEO of LotMonkey. “Selling a car still happens at the dealership, with the customer. With this new application, users will have complete creative control over the customization of their brand, their merchandising and their point of sale needs to ultimately create a customer experience that will encourage shoppers to return for service needs or future purchases.”
Wingle founded LotMonkey following a decade of experience creating and franchising OnSight Solutions, an in-dealership merchandising company. Similarly to OnSight Solutions, LotMonkey provides creative ideas on how to best impress customers and offers live support to ensure that dealership employees are able to develop the resources they need, when they need it.
Dealers interested in a free trial of LotMonkey’s application can visit LotMonkey.com, and those interested in pricing should contact the company for a custom quote.
LotMonkey provides software and merchandising solutions for auto dealerships, dealer groups and marketing representatives that allows them to design and deliver creative and quality merchandising faster, with less headaches. Deale
rs are able to create branded marketing materials, like license plate inserts, side window stickers, addendum labels, windshield graphics, vinyl banners, and more, whenever they n
eed, on-site with LotMonkey. The company was founded by John Wingle, a serial entrepreneur with over a decade of experience in the auto dealership industry. To learn more about LotMonkey, visit http://LotMonkey.com, and follow the brand on Facebook and Twitter, @lotmonkey.