Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Industry Press Releases

Industry Press Releases Industry Press Releases

Exclusive Blog Posts

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

CreditMiner Launches VISOIQ™ Enabling Auto Dealers & OEMs to Make Data Driven Decisions, With or Without Credit Pre-Approval

Downers Grove, IL, October 1, 2015 -- Cred531013f28a411b95b048d073d0f85703.jpg?t=1itMiner™, the automotive industry’s only Real-Time Pre-Screen and Pre-Qualification solution for automotive dealers, today announced the addition of VISOIQ™ to its full suite of data offerings. This proprietary database of over 200 million consumers allows auto dealers to obtain critical financial and behavioral data, whether the consumer has applied for credit, or if a pre-screen or pre-qualification has occurred. 

This non FCRA data gives OEMs and dealers unique consumer insight which can be used to greatly improve engagement. VISOIQ relies on CreditMiner’s proprietary algorithms to create consumer mosaics from data such as home ownership; income; length of time on job; occupation; education level; primary household language; previously bought new or bought used; wealth score and asset scoring.  Triggers such as newly married/divorced/widowed/retired; current vehicle owned; as well as in market purchase triggers allow dealership staff to know not only who they are talking to, but how to engage them in the buying cycle. This data set is unparalleled in the industry.

“Heading into the Digital Dealer conference, I couldn’t think of a better time to introduce VISOIQ to the automotive world.  This data truly changes the consumer experience.  We allow the dealer to append this data to any data under their rooftop. This means that now the dealer doesn’t just see Bob Smith, he sees Dr. Robert Smith, pediatrician for over 20 years, making over $300,000 per year with all 4 children out of the house, which he owns outright,” said Don O’Neill, General Manager of CreditMiner.  “Imagine knowing if your consumer is social media active, if he or she is a baby boomer or a Gen Y.  How we engage the consumer, contacting them within their comfort zone of a transaction, that equals true engagement,” O’Neill added.

With the addition of VISOIQ, CreditMiner clients will soon see these data sets within the CreditMiner return. Regardless of if the consumer passes a pre-qualification or pre-screen, CreditMiner can still deliver this Non-FCRA data to assist the dealer in the engagement process.       

“We are a data company. Whether it is software that allows dealers to utilize credit-based data, or products like VISOIQ, we are data-centric,” O’Neill stated.  “The goal is, and always will be, to deliver data and provide offerings that convert to Unit Sales.  Anything else is just pixie dust.  The bell doesn’t ring unless the car gets sold, and we believe this product will be ringing a lot of bells.”

CreditMiner will be demonstrating its full suite of products and services at the upcoming Digital Dealer 19 Conference and Exposition, October 5-7, 2015, in Las Vegas, NV.

For more information visit booth #523 at Digital Dealer 19, call: 817-213-7042, or visit www.ecreditminer.com

 

# # # # #

About CreditMiner:

CreditMiner is a data centric SaaS provider and credit re-seller in the automotive retail sector. It brings Credit, Compliance and non FCRA data into the hands of OEMs, lenders, and dealers.  With its patent pending and proprietary technologies, CreditMiner allows dealers to make data-based decisions, while providing an entirely new road map for consumer engagement.  As the only credit reseller holding relationships with all 3 bureaus for Pre-Screen and Pre-Qualification, CreditMiner continues to provide un-paralleled real-time solutions to the automotive retail sector.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           

 Unlock all of the community & features  Join Now